VinFast entered the Indian market last year as an EV brand and has seen some incredible growth in such a short time period. It has launched three different EVs aimed at the Indian market within the past 12 months and has begun to build up its dealer network across the country. They have approached this slowly to ensure they get a solid presence. In addition to this, they have also launched a taxi and rental service using EVs. This allows customers to experience VinFast vehicles without purchasing them and helps raise awareness of the brand in the country. By offering passenger cars but also offering a taxi service, it allows the brand to raise awareness of their vehicles.
Now VinFast are looking to take things further and enter the two wheeler EV market. This will provide them with access to a whole new market. Two wheelers are the main form of personal transport in the country and there is increasing demand for greener options. By entering the scooter/motorcycle market, they can reach a huge amount of potential customers. To help their expansion they have posted on social media asking people to become business partners with them. The message is very simple and straight forward. They have included a QR code so people can easily sign up. They have also included a deadline stating anyone wishing to express interest or apply to become a dealer must do so by September 15th 2026.
The fact that they are publicising they want partners shows they are preparing to enter the two wheeler market and need partners to help sell and service their new vehicles. This also shows they want to grow using partners in the country. As they are moving away from being a new EV car brand to a more varied EV brand, they appear to be making an effort to become deeply rooted in one of the most exciting car markets in the world.
They are asking for dealers after they have done some research to understand what Indian customers want from their cars. Having a network of loyal partners will help provide excellent after sales and parts. Those who reply to the post on social media will likely become a big part of forming the image of the brand in towns and cities where they aren’t well known. There are many brands in the two wheeler EV market but there is room for new brands to enter the market with competitive prices, reliable performance and good service.
By asking for partners now, it shows they are confident they can use their knowledge and design to create great products in the two wheeler market. The deadline also creates a sense of urgency. This allows them to move quickly from people expressing interest to assessing and appointing them. Overall they seem to be creating a strong presence in the Indian EV market.
They have dealerships for their cars, are entering the two wheeler market and have a taxi and rental service. The social media campaign will help them find new partners but also shows their intentions for the future. How quickly they can turn interested applicants into partners will impact how quickly they will move forward.