Hyundai Motor India has openly acknowledged that a slower pace of new model launches, facelifts and product upgrades relative to rivals contributed to weaker domestic sales performance and a noticeable erosion of market share. Once firmly established as the country’s second-largest carmaker for years, the company saw its share decline to around 12.3 per cent in FY26 and slip to fourth place behind Maruti Suzuki, Mahindra & Mahindra and Tata Motors. In its annual report the automaker attributed the domestic volume pressure in part to lower product enhancement activity compared with competitors, even as export sales continued to show healthy growth.
To reverse the trend and regain lost ground, Hyundai has laid out an aggressive product roadmap that calls for 26 new products by 2030. These will span completely new nameplates, full model changes, derivatives, facelifts and significant upgrades across internal combustion engine, hybrid and electric vehicle platforms. Roughly seven to eight of the launches are expected to be all-new models, while the rest will refresh and expand the existing range. The plan marks one of the most comprehensive product pushes the company has undertaken in India since its entry into the market nearly three decades ago.
SUVs remain at the heart of the strategy. Utility vehicles already dominate buyer preference in India, and Hyundai aims for them to account for more than 80 per cent of its sales by the end of the decade. The pipeline includes fresh offerings in the compact and mid-size SUV segments, a new mass-market electric SUV designed and built in India, and eventual entry into the off-road SUV space. An MPV is also planned as the company broadens its presence beyond traditional passenger cars and crossovers. Specific near-term expectations include a new mid-size SUV and a compact electric SUV, with the next-generation Creta and other key models scheduled for major updates later in the decade.
Electrification forms a central pillar of the 2030 vision. Hyundai intends to introduce around eight hybrid models, targeting roughly 16 per cent of its product portfolio, alongside approximately five battery-electric vehicles. The first locally manufactured dedicated electric SUV is targeted for 2027, reinforcing the company’s push into more affordable and India-specific EVs. Eco-friendly powertrains covering CNG, hybrids and pure electrics are expected to make up more than half of the portfolio by 2030. The company is also preparing to bring its luxury Genesis brand to India around the same period, adding a premium dimension to its presence.
Supporting the product offensive is a substantial investment commitment of approximately ₹45,000 crore through FY2030. A significant portion will go toward product development, research and localisation, with the balance directed at expanding and modernising manufacturing capacity. Total annual production capacity is projected to rise beyond 1.1 million units, aided by the Pune plant and further upgrades. India is expected to become Hyundai’s second-largest region globally by the end of the decade, with exports targeted to contribute up to 30 per cent of output and help position the country as a major global export hub.
Market observers note that the accelerated cadence of launches, combined with deeper localisation of key components such as battery packs and a stronger emphasis on high-demand SUV and electrified segments, should help stabilise and gradually recover share beginning in the latter half of the decade. While competition remains intense from both established players and aggressive domestic rivals, Hyundai’s multi-powertrain approach and focus on India-centric products position it to compete more effectively as buyer preferences continue shifting toward SUVs and cleaner mobility options. The coming years will test how quickly the new models can translate into volume recovery, yet the scale of the 26-product plan signals a clear determination to reclaim momentum in one of the world’s most dynamic automotive markets.
