Chinese car manufacturer Chery is set to enter the electric two-wheeler market with a tech and high-end focus.
The Chinese manufacturer is best known for its passenger cars and SUVs but is now setting up to enter a sector which is becoming increasingly popular among many major car brands and new entrants.
The brand has already made a big name for itself internationally with brands such as Omoda, Jaecoo, Jetour and Exeed which offer a variety of passenger cars but its plans to enter the electric two-wheeler market shows the company is looking to diversify.
This comes after the Chinese government approved Chery’s commercial vehicles division to start making motorcycles.
The brand’s electric motorcycle and adventure scooter have caught people’s attention. The adventure scooter could be an appealing option for those wanting a practical, stylish and versatile option while the electric motorcycle would allow them to target those looking for a more performance focussed product.
China has a very competitive electric two-wheeler market with many brands offering everything from budget scooters to high-end electric motorcycles. Chery however are likely to focus on the tech and high-end aspects of the market. The design, smart tech, battery, performance and ride will likely be important factors.
Chery will likely have a strong base to create electric two-wheelers thanks to their experience with building vehicles but how well they can adapt to meet the needs of motorcycle and scooter buyers will be key.
There isn’t any information yet on the specific details of the electric motorcycle and adventure scooter such as the specs, battery size, range, performance, price and when they will be on sale.
Overall, Chery entering the electric two-wheeler market shows they are looking to expand their electrification strategy. Although they are well known for their passenger cars and SUVs internationally, entering the motorcycle market means they can look to grow in another area. Their next steps will show how they plan to stand out in China’s busy electric two-wheeler market.