Backed by rapid retail expansion and growing EV adoption, Bajaj Auto strengthens its grip on South India’s electric scooter market. The company’s flagship electric scooter, Chetak, has crossed the significant milestone of 50,000 owners in Kerala, underscoring the strong and sustained demand for electric two-wheelers in the state. To support this expanding customer base, Bajaj has simultaneously scaled its presence to 103 customer touchpoints across Kerala, transforming what began as a modest footprint of just two outlets into a comprehensive sales and service network.The current network comprises 18 dedicated Chetak Experience Centres alongside 85 Bajaj Auto dealerships.
These outlets enable customers to explore the scooter range, take test rides, complete purchases and access after-sales support with greater ease. The brand now reaches customers in key locations including Kochi, Wayanad, Thiruvananthapuram and Palakkad, reflecting a deliberate strategy to deepen penetration across both urban centres and wider regions of the state.Eric Vas, President of Urbanite Business at Bajaj Auto, highlighted the progress, noting that Chetak has grown significantly in Kerala from its initial presence of two outlets to a network of over 103 outlets today.
The milestone of more than 50,000 owners demonstrates the rising preference for electric scooters among Kerala’s consumers, driven by factors such as lower running costs, environmental awareness and improving product offerings.This Kerala expansion forms part of Bajaj Auto’s broader nationwide efforts to strengthen the Chetak ecosystem.
The company continues to build a robust retail and service infrastructure that leverages both exclusive experience centres and its established dealership network, ensuring wider accessibility and reliable support for electric scooter buyers. As part of ongoing festive promotions, Chetak is also offering a limited-period discount to make the transition to electric mobility more attractive for prospective customers.
Kerala has emerged as a particularly receptive market for electric two-wheelers, benefiting from progressive policies, growing environmental consciousness and a preference for practical, efficient urban mobility solutions. By combining strong product acceptance with an expanded physical presence, Bajaj Auto is reinforcing its position in the southern electric scooter landscape.
The dual achievement of 50,000 Chetak owners and a 103-touchpoint network in Kerala signals both customer confidence and the company’s commitment to supporting the accelerating shift towards electric mobility in one of India’s key regional markets.