jaguar Land Rover (JLR) has tentatively planned production of around 12,000 electric vehicles in FY27, with production of the Range Rover Electric set to begin in September 2026. The Tata Motors-owned luxury carmaker is preparing one of its most active product programmes in recent years. Four models are approaching launch: the Range Rover Electric, Range Rover Sport Electric, Range Rover GT, and Jaguar Type 01. Two additional models are in the pipeline. “The launches begin in September, when we start the Range Rover Electric,” JLR Chief Executive Officer P. B. Balaji said during Tata Motors Passenger Vehicles’ Q1 FY27 earnings call. “As far as FY27 is concerned, this is the production start that is planned. I think we are tentatively pencilling in about 12,000 cars this year in the EV space.”
The figure indicates a measured ramp-up for JLR’s electric lineup. The four products will be introduced progressively over the coming months and beyond, with volumes expected to increase as production scales. “Despite the near-term industry challenges, we continue to see strong demand for our brands and look forward to the launch of four sensational new products in the coming months,” Balaji added.
The Range Rover Electric and Range Rover Sport Electric are scheduled for later in 2026, while the Range Rover GT and Jaguar Type 01 are expected in early 2027. The Range Rover GT is an electric grand tourer based on JLR’s Electrified Modular Architecture (EMA); the company plans to retain the flexibility to offer a full-hybrid powertrain version later. Jaguar Type 01 will mark the brand’s return after the phase-out of its outgoing models. JLR’s first-quarter wholesales were about 3,000 units below internal plans, partly due to the run-out of older Jaguar models.
The four vehicles are in the final stages of testing or undergoing pre-production runs. “After a relatively fallow period, our product range is about to get a major uplift,” said JLR Chief Financial Officer Richard Molyneux.
The launch cycle coincides with the peak of JLR’s investment programme. Spending is expected to remain at similar levels through the rest of FY27, shifting from engineering expenditure toward capital investment as new facilities come online and series production begins. The company reported a capitalisation rate of 74% in the first quarter.
JLR expects the new electric models to be at least margin-neutral compared with their combustion-engine equivalents. “We’re not launching mass-market EVs. We’re launching Range Rovers with an EV powertrain,” Molyneux said. Some EMA-based products could even prove margin-accretive relative to the ageing models they replace. Management anticipates limited cannibalisation, based on expressions of interest for the forthcoming models, as the EVs extend established nameplates into additional powertrain categories.
Initial sales of the Range Rover Electric, Range Rover Sport Electric, and Range Rover GT are expected to concentrate in the UK and Europe, where emissions regulations and BEV demand are stronger. JLR plans to sell progressively more internal-combustion-engine vehicles in North America while increasing the BEV share in the UK and Europe. “We will sell progressively more ICE in North America, progressively more BEV in the UK and in Europe,” Molyneux said. This approach reflects the company’s strategy of retaining propulsion flexibility rather than electrifying every market at the same pace.
The tentative 12,000-unit EV production target for FY27 signals a gradual start. The bigger test will come as more models enter production and JLR scales electric volumes while protecting the margins of its high-value portfolio