In a high-voltage move that blends the thrill of cricket with the future of sustainable mobility, Zelio E-Mobility has been announced as the Official EV Partner of Punjab Kings (PBKS) for the upcoming IPL 2026 season.
This strategic partnership brings together one of India’s most passionate cricket franchises with a fast-rising electric two-wheeler brand, creating a powerful platform to promote green mobility among millions of cricket fans across the country.
The collaboration goes beyond traditional sponsorship. Zelio E-Bikes will enjoy prominent branding during PBKS matches, including in-stadium activations, digital campaigns, and fan engagement initiatives. The idea is simple yet impactful — just as Punjab Kings chase big scores on the field, Zelio aims to accelerate the shift towards electric vehicles on Indian roads.
With the tagline vibes already doing rounds — “The stadium is about to roar, the roads are about to go electric” — the partnership perfectly captures the energy and excitement of both cricket and clean transportation.
For Zelio E-Mobility, this association with Punjab Kings is a massive leap in visibility. The IPL remains one of the biggest sporting spectacles in the world, reaching a massive audience that includes young, aspirational buyers — the core target group for electric scooters and bikes.
Zelio plans to showcase its popular electric models, including the XMen+ and XMen 2.0 series, through this partnership. These stylish, feature-packed e-scooters are designed for everyday commuting with a strong focus on performance, range, and affordability.
As India pushes aggressively towards net-zero emissions and electric adoption, partnerships like this play a crucial role in changing consumer mindsets. By aligning with the high-energy, youthful image of Punjab Kings, Zelio is positioning its e-bikes as the smart, modern choice for today’s riders.
Punjab Kings fans can expect exciting on-ground and online experiences, lucky draws, and interactive sessions centered around Zelio’s electric rides throughout the IPL 2026 season.
With the IPL 2026 season set to ignite soon, this partnership is expected to generate significant buzz. It marks a new chapter for Zelio E-Mobility as it aims to strengthen its footprint in the highly competitive electric two-wheeler market.
