In a bid to ramp up sales during the festive season, BYD India has announced the launch of the SEALION 7 Festive Edition – a limited-run variant of its popular electric SUV that has been priced at ₹50.60 lakh (ex-showroom). Based on the mid-spec Premium variant, the special edition is limited to 150 units and features a premium Tan and Black interior theme, making it an attractive proposition for buyers looking to splurge on a luxury electric vehicle.
The company’s ‘Celebrate Your Dreams with BYD’ campaign is all set to benefit from the introduction of this exclusive variant, as consumer interest in premium electric cars continues to grow in the Indian market. With its unique Tan and Black colour scheme, the Festive Edition offers buyers a more premium feel than the standard Premium variant, while retaining all the features that made the Premium so desirable. The Tan upholstery extends throughout the cabin, including the doors and centre console, in contrast to the usual black interior trim. This creates a more upscale and sophisticated ambience, without sacrificing any of the other Premium features such as the 15.6-inch rotating touchscreen, the 10.25-inch digital instrument cluster, the panoramic glass roof with electric sunroof, the heads-up display and the 12-speaker premium sound system. Front seats are heated and ventilated, and offer a wide range of electric adjustments for maximum comfort.
The mechanical specification of the Festive Edition has not been altered from the standard Premium specification, and the car is powered by an 82.56kWh Blade Battery with Cell-to-Body technology and a 230kW rear motor. This produces 380Nm of torque, allowing the car to accelerate from 0-100km/h in 6.7 seconds and achieve a claimed range of 567km on the NEDC cycle. An Intelligence Torque Adaption Control system ensures excellent power delivery and control in all driving conditions, while eleven airbags, a 360-degree camera system, Level 2 advanced driver assistance and a five-star Euro NCAP safety rating provide additional peace of mind.
The Festive Edition is expected to appeal to those buyers willing to pay a little extra for a more premium feel and greater perceived value, as its ₹50.60 lakh price tag represents a premium of around ₹70,000 over the standard Premium variant. It sits between the Dynamic and Performance variants in terms of specification and price, while retaining the same exterior design as the lower-spec Premium. As one of the most popular electric SUVs in India, with more than 4,500 units sold since its launch, the SEALION 7 has already enjoyed critical acclaim, including being named Luxury Mid-size SUV of the Year and Premium EV of the Year.
The decision by BYD India to limit production of the Festive Edition to 150 units demonstrates the company’s commitment to providing its customers with an exceptional festive season experience. With an eye-catching Tan and Black interior, superior specification and an unrivalled range of technology and convenience features, the SEALION 7 is a prime example of how a premium electric vehicle can meet the needs of discerning Indian buyers. Those who are interested in this special edition model should be aware that availability will be limited and allocation will be subject to dealer availability during the festive period.