Tata Motors Passenger Vehicles (TMPV) has unveiled an ambitious long-term roadmap, aiming for nearly four-fold growth in its electric vehicle sales by FY31. The strategy is powered by a strong pipeline of new models, including the much-awaited Sierra.ev, Safari.ev, and the premium Avinya series.
At its Passenger Vehicles Investor Day held on June 23, 2026, the company projected that the Indian electric passenger vehicle market will expand significantly to 1.0–1.1 million units annually by FY31. This would translate to an EV penetration of 15–20% in the overall passenger vehicle market.
Key FY31 Targets
- EV Portfolio: Expand from the current 6 EV nameplates to 10 models by FY31, including four new launches and over ten product refreshes.
- EV Sales Mix: Target ~30% EV penetration in its own passenger vehicle sales, equating to annual EV volumes of approximately 350,000–400,000 units.
- Total PV Volumes: Grow annual passenger vehicle sales to over 1.2 million units (nearly double the ~640,000 units in FY26).
- Market Share: Aim for 18–20% share of the domestic passenger vehicle market.
- Revenue: Exceed ₹6 lakh crore (₹6 trillion) by FY31.
Tata Motors expects EVs and CNG vehicles combined to account for around 45% of the Indian PV market by FY31, with EVs driving a significant portion of incremental industry growth.
Flagship Models Leading the Charge
Tata Sierra.ev
The reborn iconic SUV is positioned as a rugged, lifestyle electric vehicle with strong off-roading capability. It is expected to launch soon with dual-motor AWD options and battery packs targeting over 500 km range.
Tata Safari.ev
Tata’s first three-row electric SUV, offering premium space and comfort for families. It is slated for a launch around the 2026 festive season.
Avinya Series
A new premium EV lineup that will help Tata move upmarket. The futuristic models will focus on advanced technology, superior design, and luxury features, with initial launches expected in late 2026 or 2027.
These vehicles, built on advanced platforms like Acti.ev+, will broaden Tata’s appeal across multiple price segments and body styles.
Strategic Investments
Tata Motors plans to invest up to ₹40,000 crore (₹33,000–35,000 crore in some references) between FY26 and FY30. The capex will focus on:
- New product development and platform upgrades
- Enhanced localisation for better margins
- Cost reduction in batteries and powertrain components
- Charging ecosystem partnerships
- Capacity expansion to support higher volumes
The company is also working on making its EV business profitable even after government incentives end, through structural cost improvements and technology advancements.
Outlook
With improving charging infrastructure, better total cost of ownership, and stronger consumer acceptance, Tata Motors remains confident about the sustainable growth of EVs in India. By leveraging its early-mover advantage and executing a balanced multi-powertrain strategy (EV + CNG + ICE), the company is well-positioned to strengthen its leadership in the electrified future of Indian mobility.
This roadmap reinforces Tata Motors’ commitment to shaping India’s automotive transition while delivering long-term profitable growth.
