Rolls-Royce Motor Cars has unveiled an entirely new proposition in super-luxury — the Coachbuild Collection — an invite-only programme that will create ultra-rare, coachbuilt motor cars in strictly limited numbers, with each design never to be repeated.
Unlike traditional bespoke commissions, the Coachbuild Collection goes far beyond the car itself. It combines a one-of-a-kind, hand-crafted vehicle with a multi-year journey of immersive experiences, private events, and behind-the-scenes access for a highly select group of clients who possess a deep affinity for Rolls-Royce design and craftsmanship.
The first model under this new programme will be a fully electric creation, inspired by the marque’s groundbreaking Spectre — Rolls-Royce’s first series-production EV. Many of the collectors who inspired the Coachbuild Collection are existing Spectre owners, who have embraced the silent, effortless, and refined nature of electric propulsion as a natural evolution of the Rolls-Royce experience.
This marks a significant milestone: it will be the first time a coachbuilt Rolls-Royce in the modern era is offered with a fully electric powertrain, moving away from the brand’s traditional V12 engines for this exclusive collection.
The debut of the inaugural Coachbuild Collection model is scheduled for April 2026, when Rolls-Royce will reveal further details about this extraordinary expression of contemporary coachbuilding — described as both extravagant and utterly silent.With production limited and non-repeatable, the Coachbuild Collection represents the pinnacle of personalisation, blending timeless Rolls-Royce artistry with cutting-edge electric technology for the world’s most discerning clientele.
More information and official imagery are expected next month. This new initiative reinforces Rolls-Royce’s position as the undisputed leader in ultra-luxury motoring, where exclusivity, emotion, and electrification converge in perfect harmony.
