River Mobility partners with Flipkart to sell the electric scooter River Indie online The startup has tied up with the e-commerce giant Flipkart to sell its electric scooter River Indie through an online retail platform.
The collaboration enables the customers to search and shortlist the product and place their orders at the portal. At the same time, the company will enable the scooter enthusiasts to visit any of the 80 River dealer locations across India. The firm plans to leverage both, offline as well as online channels to make the Indie scooter easily available to the customer at a single click. The company made the scooter available from the e-commerce platform during the Flipkart’s Big Billion Days sale.
Online sales of electric scooters is a new initiative by River Mobility but the company will continue to see the importance of the traditional showrooms and dealerships. The 80 dealer locations in various Indian cities will still be operational even after launching this new project.
The new collaboration falls in line with the omnichannel retailing trend that has been ruling the industry. Rather than depending only on one sales channel, the company chose to pick up an online retail partner to showcase its product in order to connect to more customers. In this case, an online portal such as Flipkart will provide a different avenue for buyers to browse and research before they decide to visit the nearest River Mobility dealer.
River mobility announced that the River Indie will be available at Flipkart as the brand expands into new markets. The company will make its product discoverable to a larger audience through multiple retail channels including offline showrooms and online platforms. This is because the company understands the buying pattern of a customer who prefers researching online before visiting the showrooms to have a physical look at the product.
River Indie is a commuter electric scooter meant for the urban market. With its unique design language and the ample storage capacity in the form of large bins, the River Indie scooters stand out from the ordinary electric scooters meant for commuting and general purpose riding.
Flipkart as an online sales platform can assist the company in reaching out to a larger audience. As and when the company expands its footprint in the market, its product will be easily discoverable to a larger audience both offline and online.
River Indie by River Mobility is an ideal commuter scooter that apart from its comfort focused design also offers ample storage capacity that can be used to stow your daily necessities. But with the competition only set to increase in the electric two-wheeler space, the company will need to make its product easily available to a larger audience both offline and online.