Digital engineering solutions provider PTC sees India as a major growth engine, driven by the country’s expanding automotive sector, robust R&D ecosystem, and accelerating shift toward electric vehicles (EVs). The company is positioning itself to support domestic manufacturers as they pursue faster product development, cost efficiency, and affordable electrified mobility.
According to Upkar Saini, Vice President – India Sales at PTC, India’s automotive industry offers tremendous opportunities despite the challenges in EV adoption.
India is already the world’s third-largest automobile market by volume and continues to show strong growth momentum. While two- and three-wheeler segments have seen meaningful EV penetration, passenger vehicles and SUVs represent the next big frontier.
Saini noted during a recent company event:
“We are really poised towards an extremely strong growth… India still has a long road ahead in EV adoption compared with markets such as China and western economies.”
Automakers in India are increasingly focusing on:
- Affordable mobility solutions
- Faster product development cycles
- Significant cost efficiencies
- Integration of engineering, manufacturing, and after-sales services
As vehicles become more software-defined (SDVs), digital tools are critical for managing complexity. PTC provides Product Lifecycle Management (PLM), engineering, and manufacturing software solutions that create a seamless data foundation across the entire product lifecycle.
autocarpro.inKey differentiators highlighted by PTC:
- Single integrated platform connecting engineering, manufacturing, and service functions
- Open architecture and multi-CAD interoperability
- Strong focus on organisational change management for successful digital transformation
- AI-powered tools to accelerate innovation
The company claims partnerships with 90% of Fortune 500 automotive OEMs globally and is leveraging its deep expertise to help Indian players compete on the world stage.
Massachusetts-headquartered PTC (NASDAQ-listed) has made India a strategic hub. The country accounts for nearly 32% of its global workforce and is home to one of PTC’s largest R&D centres in Pune. This significant presence enables the company to closely support local innovation and customise solutions for Indian market needs.
PTC’s solutions are particularly relevant as Indian manufacturers ramp up EV development. From battery systems and powertrain integration to connected features and over-the-air updates, digital engineering helps reduce development time and costs while improving quality and compliance.Saini emphasised that automakers are moving away from siloed operations toward fully integrated digital threads — a shift PTC is well-positioned to facilitate
With India targeting higher EV adoption and aiming for manufacturing to contribute substantially to GDP, PTC expects continued double-digit growth momentum in the region. The combination of a large domestic market, growing R&D capabilities, and the push toward sustainable mobility makes India a priority market for the company.
As the automotive industry navigates the transition to electric, connected, and software-defined vehicles, PTC’s digital engineering platforms are set to play a vital supporting role for both established OEMs and emerging EV players in India.
