Ola Electric is gearing up to recruit approximately 1,000 senior service technicians and specialised professionals as it enters the next, more permanent phase of its ambitious Hyperservice programme, according to sources familiar with the development.The planned expansion will effectively double the company’s existing after-sales service workforce, which currently stands at around 2,000 personnel, and comes on the heels of an intensive few weeks of emergency measures to clear mounting service backlogs in major markets.
“This is the second, more structural leg of Hyperservice,” a senior Ola Electric official told ET on condition of anonymity. “The taskforce was the firefight. This phase is about ensuring we don’t have to go through it again.”The aggressive hiring push signals a shift from short-term crisis management to building long-term service resilience, especially as Ola Electric scales up its electric two-wheeler portfolio and customer base rapidly. The company has faced criticism in recent months over delayed servicing, spare-parts availability, and network capacity constraints, issues that prompted the launch of the initial Hyperservice taskforce.
With the new recruits, Ola aims to deepen technical expertise at its service centres, reduce waiting times, and introduce specialised roles for software diagnostics, battery management systems, and high-voltage repairs, areas that have emerged as pain points for EV owners.
The move is also expected to strengthen Ola’s service footprint ahead of upcoming product launches and further penetration into Tier-2 and Tier-3 cities, where authorised touchpoints remain relatively sparse.While Ola Electric declined to comment officially on the hiring numbers, industry watchers see the expansion as a clear acknowledgement that superior after-sales support will be a key differentiator in India’s fiercely competitive electric two-wheeler segment.As the country’s largest electric scooter maker by market share races to fix its service perception, the success of this structural overhaul could well determine whether customers continue to bet big on the brand in the years ahead.
