In a strategic move to reward brand loyalty and accelerate the adoption of its latest technology, Ola Electric has officially announced a new Upgrade Programme for its existing customers. The initiative allows owners of Gen 1 and Gen 2 scooters to transition to the highly anticipated Gen 3 platform, which includes the updated S1 scooter range and the upcoming Roadster motorcycle lineup.
With this programme, Ola aims to strengthen its relationship with early adopters while ensuring that long-time users can benefit from the company’s most advanced electric vehicle architecture.
At the heart of the upgrade programme is the shift to Ola’s third-generation EV platform. The new Gen 3 models are powered by the company’s in-house developed 4680 ‘Bharat’ battery cells, which promise:
- Higher energy density
- Faster charging speeds
- Improved thermal management
- Enhanced durability and lifecycle performance
Compared to earlier battery systems, these next-generation cells are designed to deliver better real-world range, improved safety, and more consistent performance across varied riding conditions.
By offering a structured upgrade path, Ola is ensuring that existing customers are not left behind as it transitions its entire portfolio to this more efficient battery technology.
Ola’s Gen 1 and Gen 2 scooters played a crucial role in establishing the brand’s presence in India’s electric two-wheeler market. Many early buyers took a leap of faith when EV adoption was still in its infancy.
The new Upgrade Programme reflects the company’s effort to acknowledge this loyalty. Instead of forcing customers to start from scratch, Ola is providing them with preferential access to its latest products, potentially through exchange benefits, special pricing, and priority deliveries.
This approach not only strengthens customer trust but also encourages repeat purchases within the Ola ecosystem.
While scooters remain Ola’s core segment, the Gen 3 platform also underpins the brand’s entry into electric motorcycles through the Roadster series. By including motorcycles in the upgrade ecosystem, Ola is offering existing users a chance to shift categories—from scooters to performance-oriented bikes—without leaving the brand.
This flexibility is expected to appeal to younger riders and long-term users looking to upgrade their mobility experience.
From a broader perspective, the upgrade programme supports India’s transition to electric mobility. By making advanced technology more accessible to existing users, Ola is helping reduce barriers to adoption and shortening the replacement cycle for older EVs.
Key benefits include:
- Faster penetration of next-generation battery technology
- Reduced dependence on older, less efficient platforms
- Improved overall customer satisfaction
- Higher resale and recycling potential for older models
With the introduction of the Gen 3 Upgrade Programme, Ola Electric is positioning itself as not just a manufacturer, but a long-term mobility partner for its customers. The move signals a shift from one-time sales to lifecycle-based ownership, where users are continuously supported as technology evolves.
As the company prepares to roll out more advanced scooters and motorcycles, this upgrade pathway could become a key differentiator in India’s highly competitive electric two-wheeler market.
If implemented effectively, the programme may set a new benchmark for how EV brands engage with their existing customer base in the years to come.
