Ather Energy is preparing to launch the new Konarc tomorrow, a mass-market electric scooter that the company expects will play a central role in achieving its highest-ever annual sales of more than 350,000 units in calendar year 2026. As the first product developed on Ather’s new EL platform, the Konarc has been designed specifically to appeal to a broader segment of buyers and to expand the brand’s reach beyond its established premium offerings.
The launch arrives at a moment of strong momentum for the company. In the first eight months of this year Ather has already delivered 225,000 electric scooters, a performance led by the Rizta and representing an 82 percent year-on-year increase. This robust growth has created a solid foundation, yet the company is looking to the Konarc to provide the additional volume needed to cross the 350,000-unit threshold by the end of the year. By targeting the mass market, the new scooter is intended to attract customers who may have previously considered electric two-wheelers out of reach on price or practicality grounds.
The EL platform itself marks an important step in Ather’s product strategy. Purpose-built for higher-volume models, it allows the company to offer a more accessible electric scooter without diluting the engineering focus that has defined its earlier products. The Konarc, as the first scooter to emerge from this platform, therefore carries both commercial and technological significance. Its introduction is expected to complement the existing lineup and convert the strong year-to-date sales trajectory into a record full-year result.
With the official launch set for tomorrow, attention will quickly turn to how the Konarc is received by mass-market buyers and how rapidly it can scale. If the scooter delivers on its volume potential, it will not only help Ather Energy surpass 350,000 units in 2026 but also demonstrate the effectiveness of the new EL platform as a foundation for future growth. The combination of proven demand, led by the Rizta, and the addition of a purpose-designed mass-market model positions the Konarc as a pivotal launch in Ather’s drive toward its most successful year yet.