In a dazzling display of electric ambition, Mahindra & Mahindra marked the first anniversary of its groundbreaking born-electric SUVs, the XEV 9e and BE 6, with a high-octane event that not only celebrated past triumphs but also unveiled the future of family mobility. The ‘Scream Electric’ extravaganza, held over two electrifying days in late November, introduced the XEV 9S – Mahindra’s bold entry into the all-electric three-row SUV segment – starting at an accessible Rs 19.95 lakh (ex-showroom). Accompanying the festivities was the adrenaline-fueled BE 6 Formula E Edition, a motorsport-inspired variant that channels the spirit of India’s rising racing culture. Amid the cheers and spotlights, Mahindra revealed a remarkable milestone: over 30,000 electric SUVs sold in just seven months, underscoring the brand’s rapid ascent in India’s EV landscape.
A Birthday Bash with Electric Fireworks
The event, kicking off on November 26, was more than a retrospective – it was a bold statement of Mahindra’s commitment to redefining electric mobility. Launched exactly a year prior in November 2024, the XEV 9e and BE 6 arrived as the first fruits of Mahindra’s INGLO platform, a dedicated electric skateboard architecture designed from the ground up for zero-emission performance. These “Electric Origin” SUVs shattered expectations, drawing in a fresh wave of buyers – 80% of whom were new to the Mahindra fold – and proving that electric vehicles could blend cutting-edge tech with unapologetic Indian flair.To honor this milestone, Mahindra rolled out anniversary benefits worth up to Rs 1.55 lakh on the XEV 9e and BE 6, available for the first 5,000 units delivered by December 20. Perks include a Rs 30,000 accessories package, corporate bonuses up to Rs 25,000, exchange/loyalty incentives of Rs 30,000, Rs 20,000 in free public charging credits, and a complimentary 7.2kW AC fast charger (valued at Rs 50,000). These offers, timed perfectly ahead of the festive season’s tail end, aim to accelerate adoption while keeping the momentum alive.
Enter the XEV 9S: India’s First Authentic Electric 7-Seater
The star of the show was undoubtedly the XEV 9S, Mahindra’s first all-electric three-row SUV, poised to conquer the family-hauler segment with space, smarts, and speed. Priced aggressively from Rs 19.95 lakh for the base Pack One Above (59kWh battery) to Rs 29.45 lakh for the top Pack Three Above (79kWh), the XEV 9S undercuts its sibling XEV 9e by nearly Rs 2 lakh at entry level, making premium electric family transport tantalizingly attainable.Built on the versatile INGLO platform, the XEV 9S stretches to offer a flat-floor cabin with sliding second-row seats, ensuring “first-class comfort” for all seven passengers. Its skateboard design lowers the center of gravity for superior stability, while a rear-mounted electric motor delivers up to 282 bhp and 380 Nm – sprinting from 0-100 km/h in 7 seconds and topping out at 202 km/h. Battery choices (59kWh, 70kWh, or 79kWh) promise ARAI ranges up to 656 km, with DC fast-charging from 20-80% in 20 minutes at up to 175 kW.
Design-wise, the XEV 9S fuses the coupe-like aggression of the BE 6 with the robust stance of the XUV700. Vertically stacked LED headlights with T-shaped DRLs frame a blanked-off grille, while L-shaped taillights and aero-optimized 18-inch wheels complete the futuristic silhouette. Inside, a triple 12.3-inch screen setup powered by MAIA AI (Mahindra’s Snapdragon 8295 chipset with 24GB RAM) dominates, alongside luxuries like a panoramic sunroof, Harman Kardon audio, ambient lighting, and an augmented reality HUD.
Bookings open January 14, 2026, with deliveries from January 23 – a deliberate ramp-up to align with Mahindra’s production surge.
BE 6 Formula E Edition: Racing Heritage Meets Road Reality
Adding a pulse-pounding twist was the BE 6 Formula E Edition, the world’s first Formula E-themed SUV, celebrating Mahindra Racing’s legacy as India’s trailblazing team in the ABB FIA Formula E Championship. Available in FE2 (Rs 23.69 lakh) and FE3 variants, this special edition amps up the standard BE 6’s 79kWh setup (286 bhp, 682 km range) with motorsport flair: projector headlamps, Formula E-inspired seats and decals, orange brake calipers, 20-inch alloys, and sporty spoilers.
Exclusive perks for the first 999 buyers include a track-day experience at Mahindra’s proving grounds with FIA F2 star Kush Maini (now the edition’s ambassador), a collector’s box of racing memorabilia, and custom decals with numbers 0-99. It’s not just a car; it’s a lifestyle statement for EV enthusiasts craving the thrill of the grid.
EV Sales on Overdrive: 30,000 Units and Counting
Behind the glamour, the numbers tell a story of explosive growth. Since deliveries began in March 2025, Mahindra’s electric SUVs have clocked over 30,000 sales in seven months – that’s one every ten minutes during working hours. November alone saw 2,920 units dispatched, contributing to a 19% year-on-year rise in overall vehicle sales (92,670 total). Cumulative revenue from these EVs? A staggering Rs 8,000 crore.
This surge has propelled Mahindra to a 20-25% share of India’s electric passenger vehicle market, up from 5% in 2024. The BE 6, with its compact coupe profile and real-world 450-500 km range, doubled sales to 1,206 units in May, while the larger XEV 9e appeals to those seeking premium presence. Looking ahead, Mahindra eyes 7,000 monthly EV sales by fiscal-end, backed by an 8,000-unit production capacity and plans for 1,000 dedicated charging points by 2027. EVs are projected to claim a quarter of total sales by FY28, with exports to right-hand-drive markets on the horizon.
Charting the EV Ascent: A Visual TimelineTo illustrate Mahindra’s blistering pace, here’s a snapshot of monthly EV retail sales from March to November 2025:
| Month | EV Sales (Units) | YoY Growth (%) | Cumulative Sales |
|---|---|---|---|
| March 2025 | 2,103 | N/A | 2,103 |
| April 2025 | 3,002 | 348 | 5,105 |
| May 2025 | 3,000 (est.) | High | 8,105 |
| June 2025 | 2,500 (est.) | 225 (H1 avg.) | 10,605 |
| July 2025 | 3,000 (est.) | Strong | 13,605 |
| August 2025 | 3,495 | 937 | 17,100 |
| September 2025 | 4,000 (est.) | Accelerating | 21,100 |
| October 2025 | 4,500 (est.) | Festive boost | 25,600 |
| November 2025 | 2,920 | Steady | 28,520 |
The Road Ahead: Electrifying India’s Families
As the confetti settled in Bengaluru, Mahindra’s message was clear: Electric isn’t just the future – it’s the now. With the XEV 9S bridging the gap for multi-seat EV needs and the Formula E Edition igniting passion for performance, the brand is poised to democratize sustainable mobility. In a market where EVs now hum every ten minutes off Mahindra’s lines, the company’s blend of innovation, affordability, and racing DNA is revving up a greener revolution. For families, adventurers, and speed seekers alike, the charge is on.
