In a high-profile endorsement for premium electric mobility in India, JSW MG Motor India has landed a notable customer in Ashneer Grover, co-founder of BharatPe. The entrepreneur has purchased the brand’s flagship all-electric M9 MPV, priced at ₹70.90 lakh (ex-showroom), adding star power to MG’s luxury EV portfolio.
A Statement Purchase in the EV Space
Grover’s decision to opt for the M9 is being seen as a strong vote of confidence in India’s growing premium electric vehicle segment. Known for his bold business persona, the BharatPe co-founder’s choice aligns with his image of embracing cutting-edge and high-value products.
With this purchase, JSW MG Motor India gains not just a customer, but a high-visibility brand ambassador for its luxury EV ambitions.
Power, Range and Performance
The MG M9 is positioned as a long-distance, comfort-focused electric MPV. Key highlights include:
- Battery Pack: 90 kWh
- Claimed Range: Up to 548 km (on a single charge)
- Powertrain: Fully electric drivetrain with smooth, silent performance
- Charging: Supports fast charging for quicker top-ups
This combination makes the M9 suitable for both city commuting and inter-city travel, without the range anxiety often associated with EVs.
A Mobile Lounge on Wheels
What truly sets the M9 apart is its cabin. Designed with chauffeur-driven buyers in mind, the MPV offers a limousine-like experience:
- Plush captain seats with recline and leg support
- Premium upholstery and ambient lighting
- Large infotainment and digital displays
- Advanced climate control and rear-seat comfort features
- Panoramic glass elements for an airy feel
The rear cabin, in particular, resembles a luxury lounge, making it ideal for business leaders and high-net-worth individuals who spend significant time on the road.
Is the M9 the New “Electric Limousine”?
With its spacious layout, silent electric drivetrain, and luxury-focused interior, the MG M9 is increasingly being viewed as an alternative to traditional luxury sedans and ICE-powered MPVs.
For buyers who prefer being chauffeured, the M9 offers:
- Lower running costs compared to diesel luxury vehicles
- Zero tailpipe emissions
- Quiet, vibration-free travel
- A strong premium brand image
These factors position it as a potential “new-age limousine” for India’s corporate and celebrity class.
Boost for MG’s Premium EV Strategy
Ashneer Grover’s purchase comes at a time when JSW MG Motor India is expanding its presence in the high-end EV segment. The M9 serves as a halo product, showcasing the company’s technological and design capabilities.
High-profile customers like Grover help build credibility and aspirational value, which can influence other premium buyers to consider electric alternatives.
The Road Ahead
As India’s EV ecosystem matures, luxury electric MPVs like the MG M9 could redefine executive mobility. With strong range, top-tier comfort, and growing social acceptance, they are steadily challenging conventional luxury cars.
Ashneer Grover’s choice may well signal a shift in how India’s elite view electric vehicles—not just as eco-friendly options, but as symbols of modern luxury and status.
In many ways, the MG M9 isn’t just an MPV anymore—it’s shaping up to be India’s next-generation electric limousine.
