In a market where buyers played the waiting game for much of September, bracing for impending GST rate reductions on internal combustion engine vehicles, JSW MG Motor India bucked the trend with a powerhouse performance. The company, synonymous with its trailblazing Windsor EV electric crossover, not only posted robust growth but shattered internal benchmarks, underscoring its deepening grip on India’s competitive auto arena.
Wholesale dispatches soared to 6,728 units for the month, a hearty 34% jump from the 5,021 cars moved in September 2024, according to company-shared internal data. This surge arrives on the heels of a sluggish start, with consumer sentiment dampened for the first three weeks amid whispers of tax reforms set to make conventional cars more affordable. Yet, as the GST 2.0 tweaks took effect—slashing rates on ICE models and indirectly spotlighting EV incentives—demand ignited like a spark in dry tinder. JSW MG credits the dual catalysts of these fiscal shifts and the auspicious onset of Navratri festivities for propelling retail footfall through dealership doors in the final stretch.
While model-specific breakdowns remain under wraps, the spotlight inevitably falls on the Windsor EV, the electric crossover that’s become the brand’s undisputed flagship. Retail analytics confirm its reign as MG’s top seller from January to August 2025, a streak that’s propelled it to national stardom. Remarkably, the Windsor has claimed the crown as India’s best-selling electric vehicle for an impressive 11 consecutive months, spanning October 2024 through August 2025, outpacing rivals in a segment that’s exploding amid subsidies and infrastructure buildouts.
This Windsor-fueled momentum aligns with JSW MG’s broader strategy of blending accessible electrification with premium flair. The model’s battery-as-a-service (BaaS) option has democratized EV ownership, allowing buyers to lease batteries and dodge hefty upfront costs, while its zippy performance and feature-laden cabin have won over urban commuters and families alike. Beyond the EV star, the portfolio’s diversity—from the compact Comet EV to the upscale ZS EV, and fresh entrants like the M9 MPV and Cyberster roadster—has broadened appeal, cushioning any sector-specific headwinds.
