In a move that’s set to make every commute feel like a high-tech dashboard on your wrist, TVS Motor Company (TVSM) and Noise have unveiled India’s first EV-smartwatch integration. Launched on September 17, 2025, this Made-in-India breakthrough pairs the bestselling TVS iQube electric scooter with a custom Noise smartwatch, transforming it from a mere fitness tracker into a full-fledged mobility command center. As electric vehicles (EVs) charge ahead in India’s urban sprawl, this partnership isn’t just innovative—it’s a glimpse into the seamless, connected future of two-wheeler riding.
TVS iQube isn’t new to breaking records. With over 6,50,000 units sold domestically since its 2020 debut, it holds the crown as India’s No.1 EV scooter brand, blending zippy performance with eco-friendly efficiency.
Priced from ₹1.09 lakh (ex-showroom), the iQube lineup spans six variants, offering ranges up to 212km on a single charge and features like a 7-inch TFT touchscreen, geo-fencing, and OTA updates.
Now, in collaboration with Noise—India’s wearable market leader for four straight years—this scooter evolves into something smarter.Enter the TVS iQube Noise Smartwatch: A special-edition timepiece exclusively for iQube owners (old and new), blending vehicle telemetry with everyday wellness. At an introductory price of just ₹2,999 (available on the official TVS iQube website and gonoise.com), it bundles a complimentary 12-month Noise Gold subscription for premium app perks.
It’s not just an accessory; it’s your scooter’s second brain, accessible via the TVS Connect app over Bluetooth.
Imagine glancing at your wrist mid-commute to see your iQube’s battery dipping low, tyre pressure flagging, or a geo-fence alert buzzing for an unauthorized nudge. This integration delivers exactly that—real-time vehicle status, battery insights (percentage and estimated range), tyre pressure monitoring (TPMS), and safety alerts like theft notifications, crash/fall detection, and low-battery warnings—all with haptic feedback for discreet vibes.
Charging updates? You’ll get a nudge when it’s topped up, so no more garage guesswork.The watch itself packs a punch beyond EV duties. Its 1.78-inch AMOLED touchscreen with always-on display and wrist-wake support shines bright, while two custom TVS watch faces flaunt your scooter’s vitals at a glance.
Bluetooth calling keeps you connected hands-free, and health tracking covers 24/7 heart rate, SpO2, sleep, stress, and breathing exercises across 100+ sports modes. IP68 water resistance and up to 7 days of battery life (on typical use) mean it keeps ticking through monsoons and marathons. All synced via the NoiseFit app for deeper dives.This isn’t gadget overload—it’s purposeful fusion. As Aniruddha Haldar, Senior Vice President – Head Commuter & EV Business and Head Corporate Brand & Media at TVS Motor Company, put it: “We are committed to reimagining the future of mobility by seamlessly blending technology, sustainability, and customer-centric innovation. Our partnership with Noise is a testament to this vision, transforming the smartwatch from a lifestyle device into a smart riding assistant. By integrating the TVS iQube with a connected smartwatch, we are empowering our riders with smarter, safer, and more intuitive journeys while shaping the future of mobility in India.”
Echoing the sentiment, Amit Khatri, Co-Founder of Noise, added: “At Noise, our vision has always been to build technology that empowers people to live, move, and stay connected with ease. This partnership with TVS Motor Company is a powerful step in that direction, bringing meaningful innovation to the wrist by turning the smartwatch into a mobility companion. As consumers look for smarter, more integrated ways to move through their day, this first-of-its-kind experience reflects our commitment to pushing boundaries, delivering purposeful technology, and shaping the future of connected living in India.”
Smartwatches have long been fitness sidekicks, but TVS and Noise are elevating them to guardian status in India’s EV boom. With over 1.5 million electric two-wheelers on roads (and counting), riders crave integration that cuts clutter—think ditching the phone for wrist-based alerts that could prevent a flat tyre stranding you in traffic or a theft ping saving your ride. It’s a step toward holistic ecosystems, where your vehicle, wearable, and app converse fluently, boosting safety (crash detection could summon help faster) and efficiency (range predictions help plan pit stops).In a market flooded with EVs from Ola, Ather, and Bajaj, this sets TVS apart—not just as a hardware hero, but a connectivity pioneer. Noise’s edge in affordable wearables (over 20% market share) amplifies the reach, making premium features accessible without breaking the bank.
