Electric vehicle retail sales in India showed signs of cooling in November 2025 after a particularly strong surge the previous month due to festivities. As the festive period came to an end and purchase urgency eased, most major EV players recorded a visible month-on-month dip in volumes last month. However, the overall sales table remained unchanged in terms of positions according to Vahan data. Tata Motors once again commanded the top spot, even though its sales dropped from 7,363 units in October to 6,096 units in November. Despite this decline, the brand maintained a commanding 41 per cent market share – indicating its strong grip over India’s EV passenger vehicle segment courtesy of an expansive lineup.
The homegrown manufacturer sells the Tiago EV, Punch EV, Nexon EV, and Curvv EV, while the Harrier EV was introduced earlier this year and it will be joined by the Sierra EV in 2026. The electric iterations of the Nexon, Tiago EV, and Punch have been instrumental in drawing volume sales as the brand finished ahead of JSW MG Motor.
In November 2025, the electric car sales table saw Tata continue to lead the way ahead of MG, Mahindra, Kia, BYD, and Hyundai. Total electric passenger vehicle registrations dipped 23 per cent month-on-month to 14,327 units, down from 18,559 in October, reflecting a typical post-festive normalization. Year-on-year, however, the segment grew robustly by 56 per cent from 9,166 units in November 2024, underscoring the sustained momentum in India’s EV adoption.
Key Players and Their Performance
Tata Motors: Unshakable Leadership Amid Volume Dip
Tata’s dominance in the EV space remains unchallenged, with its diverse portfolio catering to entry-level buyers (Tiago EV) and compact SUV enthusiasts (Punch EV and Nexon EV). The Curvv EV and Harrier EV have added premium appeal, while the upcoming Sierra EV promises further expansion into the mid-size segment. November’s 6,096 units translated to a 41 per cent share, up slightly from 40 per cent in October. This resilience highlights Tata’s localization strategy and widespread charging network partnerships, which have built consumer trust.Despite the month-on-month decline, Tata’s year-to-date EV sales crossed 62,000 units, reinforcing its position as India’s EV volume leader.
JSW MG Motor: Steady Challenger in Second Place
JSW MG Motor, bolstered by its Windsor EV, ZS EV, and Comet EV lineup, secured second spot with 3,658 units – a 23 per cent drop from October’s 4,744 but still commanding a 25 per cent market share. The Windsor EV Pro variant has been a standout, appealing to fleet operators and urban commuters with its affordable pricing and battery-as-a-service options. MG’s luxury arm, MG Select, also crossed 1,000 cumulative sales, driven by models like the Cyberster.Overall, MG’s EV focus has propelled it to over 47,000 units year-to-date, with EVs now accounting for over 70 per cent of its monthly sales – a testament to its aggressive electrification push.
Mahindra: Growth Trajectory Intact
Mahindra Electric Automobile clocked 2,920 units in November, down 27 per cent from October’s 3,989, yet holding a solid 19 per cent share. The XUV400 EV, BE 6, and XEV 9e have fueled this performance, with the latter two “Electric Origin” SUVs attracting 80 per cent new-to-brand buyers. Mahindra’s recent launch of the seven-seater XEV 9S and the Formula E Edition BE 6 signals ambitious scaling, targeting 7,000 monthly EV sales by fiscal-end.Year-to-date, Mahindra’s EV volumes hit 27,000 units, with over 30,000 electric SUVs sold in the past seven months alone – equating to one every ten minutes.
Mid-Tier Contenders: Kia, BYD, and Hyundai Hold Ground
Kia India maintained its premium positioning with 463 units from the EV6 and EV9, a 27 per cent decline from October but steady at 3 per cent share. The EV9’s metro appeal and EV6’s performance credentials keep Kia relevant, though volumes remain modest amid a focus on hybrids like the upcoming Carens Clavis EV.
BYD India registered 417 units, down 26 per cent, primarily from the Atto 3, eMax 7, and Seal. With a 3 per cent share, BYD’s fleet loyalty (e6/eMax 7) and premium traction (Seal) drove it past 5,000 year-to-date sales – an 80 per cent surge from 2024 – aided by dealership expansion to 47 outlets.
Hyundai rounded out the top six with 370 units, a slight uptick, led by the Creta EV and Ioniq 5. Holding 3 per cent share, Hyundai’s 6,400 year-to-date EVs reflect steady growth, though it trails BYD in recent months. The Creta EV’s localization has boosted accessibility, with plans for five EVs by 2032, including a mass-market hatch in 2027.
Broader Market Insights
India’s EV passenger vehicle segment crossed 158,000 units in the first 11 months of 2025, up 61 per cent year-on-year, contributing to total EV sales surpassing 2 million units – a historic milestone. Penetration reached 6 per cent, driven by incentives like the PM eDrive scheme and 22,000 new charging points. Challenges persist, including rare-earth magnet shortages and ICE discounts, but GST 2.0 reforms have enhanced affordability.
Looking ahead, 2026 promises intensification: Tata’s Sierra EV, Mahindra’s capacity ramp-up to 8,000 units monthly, and new entrants like Maruti’s e-Vitara. As state incentives evolve and infrastructure expands, India’s EV market – valued at $3.21 billion in 2022 – is projected to hit $113.99 billion by 2029, with a 66.52 per cent CAGR.
| Manufacturer | October 2025 Sales | November 2025 Sales | Market Share (Nov) | YoY Growth |
|---|---|---|---|---|
| Tata Motors | 7,363 | 6,096 | 41% | +56% (segment) |
| JSW MG Motor | 4,744 | 3,658 | 25% | N/A |
| Mahindra | 3,989 | 2,920 | 19% | N/A |
| Kia | 636 | 463 | 3% | N/A |
| BYD | 562 | 417 | 3% | N/A |
| Hyundai | 437 | 370 | 3% | N/A |
| Total | 18,559 | 14,327 | 100% | +56% |
Despite the November dip, the EV ecosystem’s resilience points to a bright future. With domestic giants like Tata and Mahindra leading innovation, and global players like BYD and Hyundai adding competition, India’s road to 30 per cent EV penetration by 2030 looks increasingly paved.
