Hyundai Motor Company has officially revealed the first teaser image of Concept THREE, the brand’s upcoming compact electric vehicle study under the IONIQ sub-brand. The all-new concept will make its global debut at IAA Mobility 2025 in Munich, scheduled to take place from September 9–14, 2025. This marks Hyundai’s highly anticipated return to the prestigious auto show after a four-year absence.
With Concept THREE, Hyundai is preparing to expand the IONIQ lineup into the compact EV segment, an increasingly competitive market in Europe and beyond. While details remain under wraps, the teaser hints at a sleek silhouette with futuristic design cues, continuing Hyundai’s bold “Parametric Pixel” design philosophy seen on the IONIQ 5, IONIQ 6, and the upcoming IONIQ 7.
Ahead of its Munich debut, Hyundai has announced that the unveiling of Concept THREE will be part of a carefully curated pre-IAA event, designed to highlight the vehicle’s innovative approach to sustainable mobility and customer-centric design.
A New Chapter for IONIQ
Concept THREE represents Hyundai’s first dedicated entry into the compact EV segment, a category that is growing rapidly in Europe and other urban-focused markets. Positioned below the IONIQ 5, the new concept aims to make electric mobility more accessible to a wider audience while still embodying Hyundai’s forward-thinking design language and commitment to sustainability.
The teaser image showcases a sleek silhouette with bold proportions and futuristic detailing, hinting at a dynamic yet practical design philosophy. Hyundai has emphasized that Concept THREE continues the “Parametric Pixel” design identity, creating visual continuity across the IONIQ lineup while introducing fresh, compact-focused styling cues.
Spotlight at IAA Mobility 2025
Hyundai will officially unveil Concept THREE on September 9, during its press conference at IAA Mobility 2025. At the IAA Open Space, Hyundai Motor will provide an in-depth look at the concept, highlighting how it redefines the expectations of a compact EV by combining efficient performance, user-focused technology, and sustainable materials.
The curated showcase is expected to emphasize Concept THREE’s role in Hyundai’s larger electrification strategy, which aims to cover all major vehicle segments with dedicated EV models by the end of the decade.
Hyundai’s Vision for Compact EVs
Speaking about the announcement, Jaehoon Chang, President and CEO of Hyundai Motor Company, said:
“With Concept THREE, we are reimagining what a compact EV can be. It combines cutting-edge technology, efficient performance, and bold styling to make electric mobility even more attainable. This concept is not just a design study; it’s a statement of Hyundai’s commitment to making sustainable transportation available to everyone.”
Hyundai executives have hinted that Concept THREE could preview a production-ready vehicle aimed at urban drivers, students, and young professionals looking for a stylish yet affordable entry into the EV market. By bringing advanced features into the compact segment, Hyundai intends to set a new benchmark for practicality and innovation.
Looking Ahead
The global debut in Munich will offer the first opportunity to experience Concept THREE up close. Industry watchers expect the concept to showcase advancements in battery efficiency, interior space optimization, and connected mobility services, further cementing Hyundai’s reputation as a leader in EV innovation.
While technical details remain under wraps, the final production version of Concept THREE is widely expected to slot below the IONIQ 5, complementing Hyundai’s existing electric lineup that already includes the award-winning IONIQ 5, the aerodynamic IONIQ 6 sedan, and the upcoming IONIQ 7 SUV.
With Concept THREE, Hyundai Motor not only broadens the IONIQ family but also strengthens its role in shaping the future of compact EVs—a segment set to play a vital role in the global transition toward sustainable mobility.
