If you have ever wished your daily drive could learn from racing, feeling smarter, calmer and quicker with every update, you already understand the Race to Road Connect. What teams learn under the pressure of a Formula E weekend informs how the next generation of electric SUVs are engineered and tuned. For Mahindra, that loop is now crystal clear, from its new M11Electro / M12Electro race car to the road-ready BE 6 and XEV 9e, both of which have had their best numbers in recent months. That momentum sits alongside a fresh rallying cry at home. Mahindra’s ‘Scream Electric’ campaign invites India to cheer on the team as it heads into the 2025–26 season, after a breakthrough 2024–25 in which Mahindra Racing finished fourth overall, ahead of established rivals. The message is simple. Electric can be fast, desirable and proudly Indian, on circuit and on the street.
The Race to Road Connect:
Where Track Tech Fuels Everyday EVs At the heart of Mahindra’s electric ecosystem is the “Race to Road Connect”—a philosophy that bridges the high-stakes world of Formula E racing with the practical demands of consumer vehicles. Every tweak to energy deployment, regenerative braking algorithms, and thermal management tested on the electrified circuits of global cities like Berlin, Monaco, and Mumbai finds its way into production models. This isn’t theoretical; it’s tangible innovation accelerating from the grid to the garage.
Take Mahindra’s latest Formula E challenger, the M11Electro, unveiled just days ago on October 22, 2025, as part of the team’s Season 11 launch. This sleek, Gen3 Evo machine, sporting a striking new livery in vibrant blues and whites, embodies cutting-edge aerodynamics and powertrain efficiency honed for the ABB FIA Formula E World Championship. Its sibling, the M12Electro, represents the next evolution in development, pushing boundaries in battery optimization and driver aids. Engineers at Mahindra Racing’s Silverstone base are already channeling these advancements into the INGLO platform that underpins the BE 6 and XEV 9e.The payoff? Road cars that don’t just mimic racing prowess but evolve with it. The BE 6, a mid-size electric SUV, benefits from refined torque vectoring inspired by Formula E’s dual-motor setups, delivering seamless handling and instant acceleration. Meanwhile, the flagship XEV 9e incorporates adaptive energy mapping from race simulations, ensuring longer real-world ranges even in India’s sweltering heat. This direct pipeline means over-the-air updates for owners aren’t just software patches—they’re distilled wisdom from 250 km/h duels.
Breakthrough on the Circuit: A Fourth-Place Finish and Eyes on the Podium
Mahindra Racing’s 2024–25 season was a testament to resilience and rapid progress. Entering as underdogs after a challenging prior year, the team—backed by drivers like Edoardo Mortara and Nyck de Vries—racked up consistent points across 16 races, clinching fourth in the teams’ standings with 186 points. This leapfrog over seasoned competitors like Nissan and Envision highlighted Mahindra’s strategic hires, including former Jaguar TCS Racing technical director Tim Mann, and a focus on data-driven setups.
Highlights included Mortara’s podium charge in Berlin and de Vries’ pole in São Paulo, where the M9Electro (predecessor to the M11) showcased blistering qualifying laps. The season’s intensity—marked by double-headers in humid climes mirroring Indian conditions—yielded invaluable insights into sustainable powertrains. As Season 12 (2025–26) kicks off in São Paulo on December 7, 2025, the team enters with renewed firepower, aiming for the top three and leveraging the M11Electro’s enhanced 350 kW peak power.
Road Warriors Roaring: BE 6 and XEV 9e Smash Sales Records
The excitement isn’t confined to the track. Mahindra’s electric SUVs are translating that energy into showroom success. Launched earlier in 2025 on the born-electric INGLO architecture, the BE 6 and XEV 9e have collectively crossed the 20,000-unit sales milestone in just five months, a feat that underscores India’s accelerating EV adoption.
September 2025 marked their pinnacle: 5,959 units rolled off the Chakan assembly line, with 4,320 dispatched domestically—the highest monthly figures yet. The XEV 9e alone sold 2,619 units, posting an 11.68% month-on-month growth, while exports surged, signaling global appeal. These numbers aren’t anomalies; they’re fueled by competitive pricing (BE 6 from ₹18.9 lakh, XEV 9e from ₹21.9 lakh), generous ranges (up to 656 km for XEV 9e), and features like dual 12.3-inch screens and Level 2 ADAS borrowed from racing-grade autonomy tech.
Owners rave about the “race-tuned” ride: the BE 6’s 228 bhp motor hits 0-100 km/h in 6.7 seconds, while the XEV 9e’s luxury trims offer ventilated massaging seats and a 15.8-inch touchscreen—luxuries informed by driver ergonomics in Formula E cockpits.
Scream Electric’: Igniting National Pride and Fan Fever
To amplify this synergy, Mahindra launched the ‘Scream Electric’ campaign on October 15, 2025—a high-octane call to arms for Indian fans. More than a marketing blitz, it’s a cultural ignition, featuring adrenaline-pumping ads with thumping soundtracks, fan contests for trackside experiences, and social media challenges to “scream” for the team using #ScreamElectric.The campaign taps into India’s burgeoning motorsport passion, positioning Mahindra Racing as a homegrown hero in a series where electric racing is redefining speed. Collaborations with influencers and AR filters let users “drive” the M11Electro virtually, while live watch parties in major cities build community. As Mahindra Group Chairman Anand Mahindra put it, “This is about making electric exciting—loud, proud, and unapologetically Indian.”
Accelerating Toward a Charged Future
Mahindra’s seamless fusion of Formula E ferocity and EV accessibility isn’t just winning races and sales—it’s reshaping perceptions. In a market where EVs now claim 10% of passenger vehicle sales, the brand’s dual-track strategy proves sustainability can thrill. As the M11Electro thunders into Season 12 and the BE 6/XEV 9e fleets multiply on Indian roads, one truth electrifies all: the future isn’t quiet—it’s screaming to be heard.
