The electric two-wheeler segment in Telangana underwent a dramatic transformation in October 2025, as festive season sales reshaped the leaderboard. Ather Energy surged to the forefront, dethroning TVS and signaling a fresh wave of competition in the state’s burgeoning EV market. Yet, amid the celebrations, not all brands popped champagne—Ola Electric tumbled to the bottom of the top five, underscoring regional challenges that contrast sharply with national trends.This month’s data, drawn from vehicle registration figures, highlights a volatile landscape where consumer preferences are shifting faster than a quick-charge battery. While overall volumes dipped slightly from September’s pre-festive buildup, the rankings tell a story of strategic wins and stumbles. Bajaj Auto emerged as the lone bright spot among the leaders, bucking the downward trend with a volume uptick that bolsters its Chetak scooter’s regional appeal.
Ather’s Ascension: From Challenger to Champion
Ather Energy’s climb to the No. 1 position wasn’t just a numbers game—it was a testament to targeted marketing and reliable product delivery during the Diwali rush. With 2,422 units registered in October, Ather edged out the competition despite a month-on-month decline from September’s 2,828 units. The drop can be attributed to the natural ebb after September’s hype, but Ather’s focus on premium scooters like the 450X and Rizta family resonated with urban riders in Hyderabad and surrounding districts, prioritizing range and connectivity over raw volume.”This is a pivotal moment for us in Telangana,” said an Ather spokesperson in a recent statement. “Our ecosystem of fast-charging stations and software updates has built trust, turning one-time buyers into loyal advocates.” The brand’s ascent displaced TVS, which had commanded the top spot in September with 2,577 units but slipped to second place with 1,917 registrations in October—a 26% dip that reflects intensified rivalry.
TVS Slides, But Stays in the Hunt
TVS Motor Company, long a staple in India’s two-wheeler scene, felt the festive pinch hardest among the frontrunners. Its iQube lineup, a favorite for its affordability and widespread service network, saw sales erode by over 600 units from September. Still, TVS’s second-place finish keeps it firmly in the premium EV conversation, with analysts pointing to supply chain tweaks as a potential rebound strategy for November.
The drop underscores a broader trend: As EVs mature, buyers are weighing factors like battery life and resale value more critically, areas where TVS excels but faces stiffer tests from nimbler startups.
Bajaj: The Steady Climber in a Slippery Market
In a field of decliners, Bajaj Auto stood tall as the only top-five brand to post growth. Its Chetak electric scooter notched 1,341 units in October, a healthy 13% jump from September’s 1,190. Retaining third place, Bajaj’s momentum is fueled by aggressive pricing, urban-focused designs, and a nod to nostalgia with the Chetak’s heritage badge—appealing to Telangana’s mix of young professionals and family-oriented buyers.Nationally, Bajaj dominated all-India sales in October, but this local surge in Telangana reinforces its southern stronghold. “We’re not just selling scooters; we’re building a sustainable mobility story,” noted a Bajaj executive. With urban air quality concerns mounting in Hyderabad, Chetak’s zero-emission promise is hitting home.
Hero VIDA’s Tactical Gain
Hero VIDA, Hero MotoCorp’s EV arm, clawed its way up to fourth with 649 units, overtaking Ola despite a 26% sales dip from September’s 882. The VIDA V1 scooter’s emphasis on modularity and swappable batteries gave it an edge in a market craving versatility. This rank jump, though modest in volume, signals Hero’s deepening EV commitment—leveraging its vast dealer network to chip away at rivals.
Ola’s Rough Ride: A Regional Reckoning
No story from October’s data is more cautionary than Ola Electric’s. The once-high-flying brand plummeted from fourth (1,108 units) to fifth (just 462 units), a staggering 58% nosedive. Outpaced by every top rival, Ola’s S1 series faced headwinds possibly tied to service delays, pricing pressures, and shifting subsidies in the state. While Ola leads nationally in sheer volume, Telangana’s urban consumers appear to favor established players amid reports of delivery bottlenecks.Industry watchers speculate that Ola’s aggressive expansion—now under scrutiny from regulators—may be diluting its regional focus. “It’s a wake-up call,” said an EV analyst. “Ola needs to localize its playbook to regain traction in key states like Telangana.”
October vs. September: The Numbers Side-by-SideTo visualize the reshuffle, here’s a head-to-head of the top five brands’ performances:
| Rank | Brand | October Units | September Units | Change (%) | Key Insight |
|---|---|---|---|---|---|
| 1 | Ather Energy | 2,422 | 2,828 | -14% | Seized top spot via ecosystem strength |
| 2 | TVS | 1,917 | 2,577 | -26% | Festive slip from leadership |
| 3 | Bajaj Auto | 1,341 | 1,190 | +13% | Sole gainer; Chetak momentum builds |
| 4 | Hero VIDA | 649 | 882 | -26% | Rank climb despite volume dip |
| 5 | Ola Electric | 462 | 1,108 | -58% | Sharp decline signals regional woes |
A Competitive Horizon Ahead
Telangana’s EV market, buoyed by state incentives and Hyderabad’s tech-savvy populace, remains a microcosm of India’s green mobility boom. Ather’s coronation and Bajaj’s resilience point to a future where innovation and reliability trump hype. Yet, Ola’s slide is a reminder that national dominance doesn’t guarantee local loyalty—especially as battery costs fall and charging infrastructure expands.As November unfolds, eyes will be on whether these trends hold or if aggressive Diwali aftermath promotions spark a reversal. For now, Telangana’s riders are voting with their wallets, steering the two-wheeler EV race toward uncharted territory. One thing’s clear: In this electrified arena, yesterday’s leader is tomorrow’s challenger.
