As Diwali fireworks light up the skies, Tata Motors is sparking excitement among electric vehicle enthusiasts with a slew of irresistible festive offers. The homegrown automaker has rolled out substantial discount programs across its five-model EV lineup, delivering total benefits of up to Rs 1.90 lakh on select variants. These limited-time deals, running from October 3 to October 21, blend cash discounts, exchange bonuses, corporate perks, and green incentives to make going electric more affordable than ever during India’s peak buying season. Tata’s strategy is clear: accelerate EV adoption amid rising fuel costs and environmental awareness. By combining traditional rebates with eco-friendly bonuses and loyalty rewards, the company is targeting both first-time buyers and existing customers, ensuring the festive cheer extends to the showroom floor. Applicable to both MY2024 and MY2025 stock, these offers vary by model to cater to diverse budgets, from entry-level city commuters to premium SUVs.
Model-Wise Breakdown: Tailored Savings for Every EV DreamThe discounts are structured differently across Tata’s EV portfolio, with the spotlight firmly on the newly launched Curvv EV. Here’s a closer look at the key models and their benefit packages:
| Model | Starting Ex-Showroom Price (Rs Lakh) | Total Benefits (Up to) | Key Highlights |
|---|---|---|---|
| Curvv EV | 17.49 – 21.99 | 1.90 Lakh | Green bonus (Rs 70,000), exchange/scrappage (Rs 30,000), corporate (Rs 10,000), loyalty (Rs 50,000). Available on 45kWh (430km range) and 55kWh (502km range) variants. |
| Tiago EV | 7.99 – 11.14 | 1.23 Lakh | Green bonuses, exchange offers, corporate discounts, and loyalty incentives. Ideal for urban zippers. |
| Punch EV | 9.99 – 14.44 | 1.23 Lakh | Similar structure to Tiago EV, emphasizing affordability and fun-to-drive compact SUV appeal. |
| Nexon EV | 12.49 – 17.49 | 90,000 | Basic exchange bonuses, corporate offers, and green incentives; conservative due to strong demand. |
| Harrier EV | 21.49 – 30.23 | 1.00 Lakh | Focus on exchange, corporate, and loyalty benefits for premium buyers seeking luxury and range. |
These packages are designed to stack where eligible, but buyers should confirm with dealers as terms apply—such as proof of loyalty for existing Tata owners or qualifying corporate affiliations.Why These Offers Are a Game-ChangerFor the star of the show, the Curvv EV, the Rs 1.90 lakh savings represent the highest in Tata’s EV range this Diwali, making the coupe-SUV a compelling alternative to rivals like the Hyundai Creta EV or Mahindra XUV400. Paired with its futuristic design, dual-battery options, and advanced features like a 12.3-inch infotainment screen and Level 2 ADAS, it’s primed for family adventures without the range anxiety.Entry-level options like the Tiago EV and Punch EV shine with Rs 1.23 lakh off, bringing their effective prices under Rs 7 lakh in some cases—perfect for budget-conscious millennials eyeing their first EV. The Nexon EV, Tata’s volume king, keeps it straightforward at Rs 90,000 off to maintain momentum, while the premium Harrier EV tempts upgraders with Rs 1 lakh in perks, hinting at its bold styling and spacious cabin.Beyond the numbers, Tata sweetens the pot with add-ons like free home chargers, extended warranties, and low-interest financing, further lowering the total cost of ownership
.Festive Push Towards a Greener TomorrowWith EV sales surging 40% year-on-year in India, Tata Motors’ Diwali blitz underscores its dominance in the segment, holding over 70% market share. These offers not only clear inventory but also align with government incentives like FAME-III rebates, positioning Tata as the go-to brand for sustainable mobility.If you’re in the market for an EV, now’s the time to visit a Tata showroom—stocks are moving fast, and these deals vanish after October 21. Light up your garage this Diwali with zero emissions and maximum smiles.
