At the Consumer Electronics Show (CES) 2026 in Las Vegas, the Sony Honda Mobility (SHM) joint venture stole the show with the dramatic reveal of the Afeela Prototype 2026 — an all-new electric SUV that expands the Afeela family beyond the sedan.
This second model from the Sony-Honda collaboration is poised to arrive in the US market by 2028, bringing more space, versatility, and cutting-edge tech to the premium EV segment.
The Afeela Prototype 2026 stays true to the brand’s signature sleek and tech-forward aesthetic, echoing the Afeela 1 sedan while adopting a taller, more practical crossover stance. Smooth, grille-free surfaces emphasize its electric nature, paired with aerodynamic lines and premium proportions.
Drawing clear inspiration from Sony’s earlier Vision-S 02 concept, the SUV prototype promises greater interior room for families while retaining core Afeela strengths: advanced driver-assistance systems, Sony’s immersive in-cabin entertainment (including potential PlayStation integration), and Honda’s reliable EV engineering.
Expectations include dual-motor AWD performance, a large battery pack for solid range, and an extensive sensor array supporting advanced autonomy features.
Sony and Honda have consistently used CES as their stage since 2020, evolving from concept cars to production-ready models. With the Afeela 1 sedan approaching US deliveries in late 2026, this SUV prototype signals the brand’s ambition to capture a bigger slice of the booming electric SUV market.
This latest reveal blends Japanese precision engineering with entertainment innovation — positioning the Afeela SUV as a future icon in the premium EV world. More details are expected as development progresses toward its 2028 launch!
