In a remarkable display of accelerating electric mobility adoption in India’s luxury segment, BMW Group India has achieved a significant milestone in 2025. The company delivered 3,753 BMW and MINI electric vehicles during the calendar year, marking an explosive over 200% year-on-year growth. This surge has propelled EV penetration to 21% of its total car sales, nearly tripling from just 8% in 2024.
Hardeep Singh Brar, President and CEO of BMW Group India, highlighted the rapid transformation: “We moved from 8% to 21% penetration in one year. Now we will be amongst the top 10 markets with India being the fastest growing EV market for us.” This dramatic jump underscores rising customer confidence in electric vehicles, supported by an expanding charging infrastructure and favorable policy measures like the reduced GST on EVs.
BMW Group India’s overall performance in 2025 was record-breaking, with total car sales reaching 18,001 units (17,271 BMW + 730 MINI), reflecting a solid 14% year-on-year increase. This growth outpaced the broader luxury market average, fueled not only by EVs but also strong demand for long-wheelbase models (now 50% of sales) and Sports Activity Vehicles.
In the luxury EV segment, BMW commands a dominant position. Total luxury EVs sold in India reached 5,116 units in 2025, with BMW securing approximately 65% market share — solidifying its leadership in sustainable premium mobility.
Looking ahead, BMW is bullish on further acceleration. The company has set an ambitious target of 25% EV penetration in 2026, building on the strong momentum from Q4 2025, where EVs already accounted for 23% of sales. Plans include launching three new electric models in India, alongside a broader product offensive of up to 10 major launches (including six all-new models) and network expansion with 19 new outlets across 18 cities.
Brar emphasized the strategic focus: sustained demand with waiting periods of about three months for popular models like the locally assembled iX1 long-wheelbase (which alone drove much of the EV volume), combined with initiatives like expanded charging access (over 6,000 points via partnerships) and advocacy for maintaining favorable EV policies.
As India emerges as one of BMW’s fastest-growing global EV markets — now ranking among the company’s top 10 — the shift to electrification is not just a trend but a core driver of growth. With rising affluence, first-time luxury buyers embracing EVs, and a commitment to battery-only models (no hybrids planned), BMW is positioning itself at the forefront of India’s sustainable luxury revolution. The road to 25% in 2026 looks increasingly within reach.
