Bajaj Auto is intensifying its push into electric vehicles with a clear timeline for its entry into the electric motorcycle segment and aggressive scaling of its popular Chetak electric scooter.The company has confirmed that development of its first electric motorcycle is well underway. During a post-earnings media interaction, Chief Financial Officer Dinesh Thapar stated that Bajaj targets a launch in fiscal year 2028 (FY28), subject to development milestones proceeding smoothly.
Bajaj plans to prioritize international markets for the new electric motorcycle before introducing it in India. “Our initial focus will be on export markets, followed by the domestic,” Thapar noted. This approach leverages Bajaj’s strong global distribution network and positions the company to build momentum in overseas EV segments ahead of domestic rollout.
The upcoming model is expected to draw on Bajaj’s expertise with brands like Pulsar and Boxer, potentially bringing performance-oriented electric options to compete with players such as Royal Enfield (in electric), Revolt Motors, and Oben Electric. While specific technical details remain under wraps, the launch marks Bajaj’s expansion beyond scooters and three-wheelers into the growing electric motorcycle category.
In parallel, Bajaj is addressing strong demand for its Chetak electric scooter by expanding production capacity. The company aims to increase monthly output from 50,000 to 60,000 units in the near term. Thapar highlighted that demand for the Chetak has outpaced supply recently, prompting swift action to augment availability over the coming months.
This expansion builds on the Chetak’s impressive performance. The scooter recently crossed cumulative sales milestones, with robust growth in 2026. Bajaj’s electric two-wheeler and three-wheeler businesses delivered record volumes in the latest quarter, contributing significantly to domestic revenues (around 30%) and achieving double-digit EBITDA margins. The EV business is now EBITDA-positive, reflecting improving profitability at scale.
The moves come as Bajaj Auto reported strong overall results, with notable growth in exports and EVs. The company continues to invest in product development, network expansion, and manufacturing efficiency to capitalize on the rising adoption of electric mobility in India and key international markets.Bajaj’s strategy balances its traditional strengths in internal combustion engine (ICE) motorcycles with a forward-looking EV portfolio. By addressing supply constraints for the Chetak and preparing an export-focused electric motorcycle, the company aims to strengthen its competitive position against both legacy two-wheeler makers and pure-play EV startups.
With the FY28 electric motorcycle launch on the horizon and Chetak capacity scaling up, Bajaj Auto is well-positioned to capture a larger share of the evolving two-wheeler market. As EV policies tighten in key regions and consumer demand shifts, these initiatives underscore Bajaj’s commitment to sustainable mobility while protecting its core business. Industry observers will watch closely for further updates on product specifications and international rollout plans in the coming quarters.
