Ather Energy Limited, India’s leading electric two-wheeler manufacturer, has kicked off its Ather Service Carnival, a pan-India maintenance drive aimed at ensuring customers’ scooters are festive-ready with seamless and cost-effective servicing. Running from October 9th to 18th, 2025, the 10-day event spans the company’s vast network of over 400 service centers, making it easier than ever for Ather owners to keep their rides in top shape.Positioned as a customer-centric reward program, the Service Carnival emphasizes accessibility and value. At its core is a complimentary 15-point comprehensive vehicle health check-up, meticulously inspecting vital elements such as brakes, tires, suspension, and electronics to guarantee optimal performance and safety during the busy holiday season.
Exclusive Discounts to Amp Up SavingsTo sweeten the deal, Ather is rolling out attractive discounts tailored for wear-and-tear essentials and aesthetic touch-ups:
- 10% off on paid labor and key consumables like brake pads.
- 15% off on painted body parts.
- 20% off on polish services, to bring back that showroom shine.
These offers are designed to minimize downtime and costs, allowing riders to focus on the joy of the festivities rather than worrying about maintenance bills.Elevating the Ownership Experience: Ather’s Broader Service EcosystemThe Carnival is just one piece of Ather’s ongoing commitment to hassle-free EV ownership. Complementing the event are innovative service solutions like Ather Care Plans, ExpressCare, and premium Gold Service Centers, all built to deliver reliability and convenience.Here’s a quick overview of these key initiatives:
| Service Initiative | Key Features and Inclusions |
|---|---|
| Ather Care Service Plans | Annual Maintenance Plans (1 year/10,000 km) available in three tiers: Care, Care Plus, and Care Max. Includes two free periodic maintenance services, discounts from 10% to 15% on wear-and-tear parts and labor, plus perks like washing and polishing. The premium Care Max tier adds two free brake pad replacements and two ExpressCare sessions. |
| ExpressCare | Ather’s flagship quick-service option that wraps up periodic maintenance in under 60 minutes, perfect for busy urban riders. |
| Ather Gold Service Centers | The pinnacle of service excellence with enhanced infrastructure, cozy customer lounges, and expert technicians. Enjoy this upgraded experience at no additional charge. |
For those looking to lock in long-term peace of mind, Ather Care Plans start at an affordable ₹1,130 and go up to ₹2,400, unlocking benefits worth up to ₹5,900 – a smart investment for proactive scooter care.
Riding the Wave of Growth: Milestones and Future Horizons
This timely service push arrives amid Ather’s impressive expansion trajectory. The company recently celebrated a landmark achievement by producing its 500,000th vehicle at its Hosur manufacturing facility, underscoring its dominance in India’s electric mobility space.
On the retail front, Ather now boasts over 500 Experience Centers (ECs) across the country, with ambitious plans to scale to 700 by the end of FY26. To fuel this growth, Ather is constructing Factory 3.0 in Bidkin, Chhatrapati Sambhaji Nagar, Maharashtra – a state-of-the-art plant poised to boost production capacity and solidify the brand’s supply chain resilience.
As Diwali lights up the streets, Ather Energy is ensuring that every scooter’s journey is smooth, safe, and spirited. Owners are encouraged to visit their nearest service center or book online via the Ather app to avail these limited-time perks. With initiatives like the Service Carnival, Ather isn’t just building vehicles – it’s crafting an ecosystem where electric mobility feels effortless and exhilarating.
