BYD India, a subsidiary of the world’s leading New Energy Vehicle (NEV) manufacturer, has announced a special customer campaign titled ‘Celebrate Your Dreams with BYD’ to mark the festive season. Aimed at boosting electric vehicle adoption across the country, the limited-period initiative offers a comprehensive package of ownership benefits for buyers purchasing eligible BYD models and variants, beginning in August 2026.The campaign focuses on reducing the overall cost of ownership and increasing buyer confidence through a mix of financial incentives, extended coverage, and practical perks. Key benefits include:
- Attractive finance schemes with interest rates starting from as low as 7.77 per cent, making EMIs more accessible for a wider range of customers.
- Extended warranty coverage of up to 200,000 km on eligible vehicles, providing longer peace of mind beyond the standard battery and vehicle warranties.
- Complimentary two-year maintenance package, covering scheduled servicing and helping lower running costs in the initial ownership period.
- Charging coupons/credits (reported as worth up to ₹10,000 on select variants), supporting convenient home or public charging.
- BYD festive gift hamper with every eligible purchase, adding a celebratory touch to the buying experience.
These offers apply only to eligible models and variants and are subject to terms and conditions. Availability and exact benefits may vary by city, dealership, and vehicle stock. Prospective buyers are advised to check with their nearest BYD showroom or the official website for model-specific details and current applicability.
Commenting on the initiative, Rajeev Chauhan, Head of Electric Passenger Vehicle (EPV) Business at BYD India, noted that the festive season is an important time for many Indian families to make mobility decisions. The campaign is designed to make the switch to electric more appealing by addressing common ownership concerns around finance, maintenance, and long-term reliability.
BYD’s current India portfolio includes popular models such as the Atto 3, Seal, Sealion 7, and eMax 7. By bundling low-cost financing with extended protection and free maintenance, the ‘Celebrate Your Dreams with BYD’ campaign seeks to lower barriers for first-time EV buyers while rewarding existing interest during the peak festive buying window.
As India’s EV market continues to expand, such manufacturer-backed ownership packages are becoming increasingly important tools for driving volume and building long-term customer trust. Interested buyers should act promptly, as the benefits are offered for a limited period starting August 2026.
