Hero MotoCorp’s dedicated electric mobility brand, Vida, has unveiled a refreshed new logo, marking a significant milestone in its journey. The update not only modernizes the brand’s visual identity but has also earned Vida a prestigious entry into the Asia Book of Records.
“Vida” means life in Spanish, and the new logo beautifully captures this essence. It features a dynamic, fluid design that symbolizes energy, sustainability, and the joy of movement. The refreshed identity blends modernity with optimism — clean lines, vibrant elements, and a forward-leaning form that reflects the brand’s commitment to a cleaner, smarter, and more vibrant future of electric mobility.
The logo refresh is more than just a visual update. It represents Vida’s evolution as it expands its portfolio with new electric scooters and motorcycles, aiming to make electric two-wheelers accessible, desirable, and aspirational for Indian consumers.
Creating the new identity was a thoughtful and strategic process:
- Purpose-Driven Design: The team focused on Vida’s core promise — “Life is Movement.” Every curve and element was crafted to convey vitality, sustainability, and technological advancement.
- Emotional Connection: The logo aims to evoke a sense of optimism and positivity, aligning with Hero MotoCorp’s vision of building a greener tomorrow for future generations.
- Versatility & Scalability: The new mark is designed to work seamlessly across digital platforms, dealerships, packaging, and future products.
- Record-Breaking Reveal: The launch event itself was grand enough to secure a spot in the Asia Book of Records, likely involving a large-scale activation, formation, or innovative showcase that highlighted the scale and ambition of the Vida brand.
This refresh comes as Vida continues to strengthen its presence in the rapidly growing electric two-wheeler segment, with a focus on performance, range, smart features, and customer-centric innovations.
With the new logo, Vida signals a bolder, more confident stride into the future. Backed by Hero MotoCorp’s engineering excellence and vast distribution network, the brand is well-positioned to accelerate the adoption of electric vehicles in India and beyond.
The refreshed identity isn’t just about looking modern — it’s about embodying the spirit of a new era in mobility: sustainable, intelligent, and full of life.Vida — Powered by Hero. Driven by Life.
