Pune-based EMotorad has launched its latest electric cycle, the Viper, as part of its aggressive push to expand in India’s fast-growing personal electric mobility market. Positioned as a moto-style electric cycle, the Viper combines aggressive styling with practical performance, making it suitable for daily commutes, weekend rides, and urban adventures.Priced at an MRP of ₹66,999 (with attractive pre-booking offers available), the Viper enters the competitive mid-range electric cycle segment and stands out with its bold design and capable specifications.
Key Specifications
- Motor: 48V 250W rear hub motor (compliant with Indian e-cycle regulations, offering pedal-assist up to 25 km/h)
- Battery: Removable 48V 15.6Ah lithium-ion battery for easy charging and security
- Range: Up to 85 km on pedal assist mode and around 70 km in pure throttle mode (real-world range may vary based on rider weight, terrain, and riding style)
- Suspension: Advanced mono-shock rear suspension for improved comfort and handling
- Brakes: All-new hydraulic disc brakes for strong and reliable stopping power
- Colours: Available in premium shades – Stealth Black and Apex Blue
The Viper features a robust frame designed for both style and durability, along with practical elements such as tubeless tyres (on select configurations), a digital display for essential ride information, and multiple riding modes to suit different conditions and rider preferences.
Design and Positioning
Described as a “Silent Conqueror” and “moto-style electric cycle,” the Viper adopts a rugged, motorcycle-inspired aesthetic that appeals to younger riders and enthusiasts who want more than a basic commuter e-cycle. Its aggressive lines, muscular stance, and sporty ergonomics differentiate it from conventional electric bicycles in the market.
EMotorad aims to position the Viper as a versatile daily rider that offers good value, strong range, and modern features without crossing into high-price territory. The removable battery adds convenience for home or office charging, while the hydraulic brakes and mono-shock suspension enhance safety and ride quality on Indian roads.
Strategic Expansion
With the launch of the Viper, EMotorad continues to broaden its portfolio, which already includes models like the Ranger, Doodle, T-Rex series, and more affordable options starting under ₹30,000. The company is focusing on made-in-India products that deliver reliable performance at accessible price points, capitalizing on rising demand for personal electric vehicles driven by increasing fuel prices, urban congestion, and growing environmental awareness.The Viper is expected to attract customers looking for a stylish yet functional e-cycle in the ₹60,000–70,000 price bracket. EMotorad is offering EMI financing options and home delivery across India and Nepal to make the purchase easier.
Availability
The new EMotorad Viper is now open for pre-booking, with deliveries expected to commence shortly. Interested buyers can visit authorized EMotorad dealers, check the official EMotorad website, or contact local partners for the latest offers, test ride availability, and detailed specifications.
As India’s electric two-wheeler and e-cycle market continues to evolve, launches like the Viper highlight the growing innovation and competition in the personal mobility space. EMotorad’s focus on style, range, and affordability positions the Viper as a strong contender for riders seeking an exciting and efficient electric cycling experience.
