Ola Electric has rolled out its aggressive #EndICEAge campaign to accelerate India’s shift from petrol-powered two-wheelers to electric mobility. Announced on March 26, 2026, the campaign makes electric scooters and motorcycles significantly more accessible with breakthrough pricing and strong ownership assurances.
Under the campaign, Ola Electric is offering its Gen 3 S1 X (2 kWh) scooter and Roadster X (2.5 kWh) motorcycle at an introductory price of just ₹49,999 (ex-showroom). Customers across the portfolio can avail benefits worth up to ₹50,000, including cash discounts and other incentives. The offer is valid only till March 31, 2026.
Key Highlights of the #EndICEAge Campaign
- Aggressive Entry Pricing: Entry-level models now start at ₹49,999, making EVs competitive with entry-level ICE two-wheelers.
- Benefits up to ₹50,000: Applicable across the S1 and Roadster range, combining cash discounts and other offers.
- 8-Year Extended Warranty: Now offered as standard across the vehicle portfolio for greater long-term peace of mind.
- Service Trust Guarantee: Ola promises quick service resolution (currently achieving over 80% same-day resolution). In case of delays beyond the stipulated timeframe (reportedly beyond 7 days for major repairs), customers will receive free Ola cab vouchers to ensure uninterrupted mobility.
- Buyback Guarantee: Customers get an assured future buyback value of up to 60%, providing certainty on resale value and making upgrades easier and less risky.
A Strong Push Against Rising Petrol Costs
The #EndICEAge campaign comes at a time when petrol prices and the inconvenience of frequent refuelling are pushing more riders to consider electric alternatives. Ola Electric aims to eliminate hesitation around EV ownership by addressing key concerns — upfront cost, after-sales service, and residual value.Bhavish Aggarwal, Chairman and Managing Director, Ola Electric, stated that the campaign marks a decisive move to back its advanced Gen 3 products with aggressive pricing and customer-first guarantees, encouraging every Indian to confidently switch to electric.
Models Covered Under the OfferThe campaign covers popular models including:
- S1 X series (2 kWh, 3 kWh, 4 kWh variants)
- Roadster X series (2.5 kWh and higher variants)
Higher variants like the S1 X+ (4 kWh) and Roadster X+ are also available with substantial benefits under the campaign.
With this limited-period push, Ola Electric is targeting faster adoption of electric two-wheelers, especially among first-time EV buyers and those looking to escape rising fuel expenses.
Customers interested in the offer are advised to visit Ola Electric stores, the official website, or app before March 31, 2026, as the special pricing and benefits are available for a very short window.
