Ather Energy has rolled out attractive price reductions on the entry-level variants of two of its popular electric scooters—the family-focused Rizta S and the sporty 450S—making them more accessible amid growing competition in India’s EV two-wheeler segment. The revised ex-showroom prices (Mumbai) are now effective immediately and remain valid until March 31, 2026, giving prospective buyers a limited window to capitalize on these savings.
The Ather Rizta S base variant now starts at ₹1.05 lakh (ex-showroom, Mumbai), down from previous levels, positioning it as a compelling option for families seeking practicality, space, and efficiency. The Rizta, known for its large under-seat storage, comfortable seating, and flexible battery options (including 2.9 kWh and 3.7 kWh packs delivering up to 159 km IDC range), has become a bestseller for Ather, appealing to daily commuters and small households alike.
Similarly, the performance-oriented Ather 450S base model now kicks off at ₹1.13 lakh (ex-showroom, Mumbai). This sporty scooter delivers quick acceleration, agile handling, and smart features like the Ather Stack interface, touchscreen dashboard, and over-the-air updates. With its 2.9 kWh or larger battery configurations offering solid range and fast charging, the 450S remains a favorite among enthusiasts looking for fun, tech-loaded electric mobility.
To sweeten the deal further, Ather is providing a cash discount worth ₹6,500 across its entire range, including the Rizta and 450 series models. This additional incentive applies on top of the base price reductions and any other ongoing promotions (such as exchange bonuses, extended warranties, or Battery as a Service options in select cases), potentially bringing down the effective ownership cost even more.
These March offers follow Ather’s earlier price adjustments, including a minor hike announced earlier in 2026 to offset rising input costs, and come at a time when the company continues to expand its fast-charging grid and ecosystem perks. With benefits like free access to thousands of charging points and flexible financing, Ather is clearly aiming to boost volumes and maintain momentum in a competitive market featuring rivals like Ola Electric, Bajaj Chetak, TVS iQube, and others.
An Ather spokesperson noted the strategic timing: “We’re excited to make our scooters even more reachable for new buyers this month. Whether you’re upgrading for family needs with the Rizta or craving spirited rides on the 450S, these limited-time reductions and cash discounts make going electric smarter and more rewarding right now.
”Prospective customers should act quickly—these price benefits are strictly time-bound until March 31, 2026. Visit an Ather Experience Center, check the official Ather Energy website, or use the Ather app to verify on-road pricing (which varies by city due to taxes, registration, and subsidies), confirm eligibility for the ₹6,500 cash discount, and book your test ride or purchase. Don’t miss this opportunity to ride home an Ather with significant savings!
