Maruti Suzuki has finally entered the electric vehicle market in India with its first-ever EV, the e Vitara, now on sale as of February 2026. Launched with an introductory Battery-as-a-Service (BaaS) price starting at Rs. 10.99 lakh (ex-showroom, plus battery rental at Rs. 3.99/km), the e Vitara marks a significant step for the country’s largest carmaker into the growing EV segment.
With the MG Windsor EV reigning as the best-selling passenger EV in India for 2025 (with over 42,000 units sold and dethroning stalwarts like the Tata Nexon EV), it’s a perfect time to compare these two contenders. Both are positioned in the compact-to-midsize electric SUV/CUV space, appeal to family buyers, and emphasize practicality, but they differ in design philosophy, battery options, range, features, and pricing strategy.
- Maruti Suzuki e Vitara: A traditional compact SUV built on the dedicated HEARTECT-e platform, emphasizing reliability, efficiency, and Maruti’s vast service network. It offers two battery sizes and focuses on claimed high range with a muscular, conventional SUV stance.
- MG Windsor EV: Marketed as an “intelligent CUV” (Crossover Utility Vehicle) with an MPV-like spacious cabin, premium tech, and a unique glass roof. Its success in 2025 stemmed from roomy interiors, feature-rich variants, and competitive BaaS pricing.
Both brands adopt BaaS models to lower upfront costs, making EVs more accessible amid India’s price-sensitive market.
Key Specifications Comparison
| Specification | Maruti Suzuki e Vitara | MG Windsor EV |
|---|---|---|
| Body Type | Compact Electric SUV | CUV (Crossover Utility Vehicle) |
| Dimensions (L x W x H) | ~4275 mm x 1800 mm x ~1600 mm (approx.) | 4295 mm x 1850 mm x 1677 mm |
| Wheelbase | 2700 mm | 2700 mm |
| Battery Options | 49 kWh (LFP) or 61 kWh | 38 kWh or 52.9 kWh (prismatic cells) |
| Claimed Range (ARAI/MIDC) | Up to 543 km (61 kWh) / 440 km (49 kWh) | Up to 449 km (52.9 kWh) / 332 km (38 kWh) |
| Power | 142–172 bhp (depending on variant) | 134–136 bhp |
| Torque | 193 Nm | 200 Nm |
| Motor Type | Front-mounted Permanent Magnet Synchronous | Permanent Magnet Synchronous |
| Charging (DC Fast) | Supported (up to ~150 kW in some configs) | ~45–60 min (45–60 kW for 0–80%) |
| Seating Capacity | 5 | 5 |
| Boot Space | Flexible (sliding/reclining seats) | Up to 604 L (with versatile seating) |
| Key Safety | 7 airbags, Level-2 ADAS (top variants), 5-star BNCAP | 6 airbags, Level-2 ADAS, ESP |
| Standout Features | Ventilated seats, 10.25-inch cluster + 10.1-inch infotainment, 40:20:40 rear seats | 15.6-inch touchscreen, Infinity audio, panoramic glass roof, V2L/V2V |
| Price (Intro/BaaS) | Rs. 10.99 lakh + Rs. 3.99/km battery rental | Rs. 9.99–14 lakh (BaaS variants) + rental; standard from Rs. 14–18.5 lakh |
The e Vitara edges out in maximum claimed range with its larger 61 kWh battery, making it appealing for highway-focused buyers. The Windsor counters with a more spacious, lounge-like cabin (thanks to its taller design and long wheelbase utilization) and premium touches like the massive touchscreen and Infinity sound system.
Maruti’s aggressive BaaS entry at Rs. 10.99 lakh positions the e Vitara as one of the most affordable ways into a higher-range EV SUV. For high-mileage users, the per-km battery fee adds up, but Maruti’s widespread service network and reputation for low maintenance could offset this.MG’s Windsor dominated 2025 sales partly due to its early BaaS adoption, spacious interiors, and feature-loaded trims that feel premium. It offers good value in the sub-Rs. 20 lakh segment, especially for urban families prioritizing comfort and tech over outright range.
Choose the Maruti e Vitara if you want longer potential range (up to 543 km claimed), Maruti’s trusted after-sales ecosystem, and a more conventional SUV feel.
Opt for the MG Windsor EV if cabin space, modern features (like the giant screen and glass roof), and proven 2025 sales success matter more — it’s the benchmark for what buyers actually purchased last year.
Both represent the maturing Indian EV market: affordable entry points, practical ranges, and innovative pricing via BaaS. As competition heats up, buyers benefit from more choices that suit diverse needs — whether it’s family road trips or daily commutes. With Maruti now in the game, the EV segment is set for even fiercer rivalry in 2026.
