JSW MG Motor India is stepping up its electric vehicle (EV) strategy as it prepares to introduce a fresh lineup of models for the Indian market. As part of this expansion, the company has partnered with Chinese automaker Chery Automobile, and the first visible result of this collaboration has now emerged.
A heavily camouflaged test mule of the Chery iCar V23 electric SUV has been spotted testing on Indian roads for the first time, signalling that local evaluations and development are underway.
Spy images reveal the iCar V23 wearing thick camouflage, indicating that the model is still in an early testing phase. However, its boxy silhouette, upright stance, and rugged design cues are clearly visible even under heavy covers.
Key highlights from the test vehicle include:
- Squared-off body design with SUV-inspired proportions
- Prominent wheel arches and chunky tyres
- Roof rails and a high ground clearance setup
- Vertical tail-lamps and flat tailgate profile
These elements suggest that the iCar V23 is being positioned as a lifestyle-oriented electric SUV with a tough, adventure-ready appeal.
Globally, the Chery iCar V23 is known for blending retro-inspired styling with modern EV elements. The production model features:
- LED headlamps with a minimalist grille
- Boxy, compact-SUV stance
- Flush door handles
- Large touchscreen infotainment system
- Digital instrument cluster
For India, some design tweaks may be introduced to suit local regulations and customer preferences.
While official India-spec details are yet to be revealed, the international version of the iCar V23 comes with:
- Single electric motor setup
- Battery options ranging between 40 kWh and 50 kWh (approx.)
- Claimed range of up to 400 km (WLTP cycle)
- Fast-charging support
In the Indian context, JSW MG Motor may recalibrate the battery and motor setup to balance performance, range, and pricing.
The testing of the iCar V23 aligns with JSW MG Motor India’s broader plan to strengthen its electric portfolio. With the support of Chery’s EV expertise, the company aims to:
- Introduce multiple new electric models
- Expand its presence in the compact and mid-size SUV segments
- Offer more affordable and feature-rich EVs
- Localise manufacturing to reduce costs
In addition to the iCar V23, more Chery-based EVs are expected to be evaluated for the Indian market in the coming months.
Once launched, the Chery iCar V23 is likely to compete in the compact electric SUV space, taking on rivals such as:
- Tata Punch EV
- Citroën eC3
- Upcoming Mahindra and Hyundai EV models
With its rugged styling and lifestyle-oriented positioning, the iCar V23 could carve out a unique niche among urban and adventure-focused buyers.
Given that testing has just begun, the iCar V23 is unlikely to launch immediately. Industry sources suggest:
- Extended road testing in 2026
- Possible showcase in late 2026
- Market launch in 2027 (tentative)
The final timeline will depend on localisation progress and regulatory approvals.
The arrival of the Chery iCar V23 marks an important step in JSW MG Motor India’s EV journey. It highlights the brand’s intent to bring globally developed electric models to Indian customers at competitive prices.
If positioned correctly, the iCar V23 could offer:
- Distinctive SUV styling
- Practical electric range
- Modern tech features
- Strong value proposition
This makes it a promising upcoming option for buyers looking to switch to electric mobility without compromising on design and usability.
