Hyundai Motor India Limited (HMIL) has successfully wrapped up its ambitious ‘Test Driven By 100’ campaign on December 19, 2025, marking the end of one of India’s most extensive real-world electric vehicle (EV) road tests. Over 100 days, a single Hyundai CRETA Electric covered more than 15,000 kilometers across 10 states, 26 cities, and over 200 destinations, proving the vehicle’s robustness in diverse Indian conditions.
The campaign, which featured 100 creators from various parts of the country, kicked off at Hyundai’s manufacturing facility in Chennai and culminated in Srinagar. These creators took turns driving the CRETA Electric, capturing authentic experiences through digital content that highlighted India’s geographical and cultural diversity.
The vehicle endured a wide range of challenging conditions, including coastal humidity, extreme heat, dense urban traffic, hilly terrains, snowy stretches, and desert environments. This rigorous testing aimed to demonstrate the CRETA Electric’s technological capabilities, performance, reliability, and efficiency in real-world scenarios, addressing common concerns about EV readiness in India.
The initiative generated massive digital engagement, with reports indicating over 526 million views, 35 million likes, more than 21,000 comments, and 240,000 shares across platforms.
Tarun Garg, Whole-Time Director and Chief Operating Officer at Hyundai Motor India Limited, commented on the campaign’s success: “The ‘Test Driven By 100’ campaign stands as a powerful testimony to Hyundai’s commitment of introducing advanced, future-ready technologies for India. In today’s era, digital content and outreach have become critical for connecting with audiences, and this insight shaped our approach for this campaign. By leveraging the power of digital storytelling, we amplified the narrative of EV adoption and mobility transformation across India. During the campaign, Hyundai CRETA Electric has journeyed across multiple cities, tackling diverse terrains and weather conditions to validate India’s EV readiness in real-world scenarios. This initiative was designed to test the performance, reliability and efficiency of the Hyundai CRETA Electric through the authentic voices of India by partnering with 100 creators who captured our country’s cultural and geographical diversity through their unique perspectives.”
Launched earlier in 2025 at the Bharat Mobility Global Expo, the Hyundai CRETA Electric represents a key step in HMIL’s electrification strategy, offering a practical and reliable option for Indian consumers transitioning to electric mobility. The ‘Test Driven By 100’ campaign not only validated the vehicle’s capabilities but also played a pivotal role in building consumer confidence in EVs amid India’s evolving charging infrastructure and diverse driving needs.
