In the high-stakes arena of India’s electric vehicle (EV) market, Mahindra & Mahindra is positioning itself not just as a contender, but as a dominant force. With a robust pipeline of electric-origin SUVs built on dedicated platforms like INGLO and BE, the company aims to capture 20-25% of its SUV sales from EVs by 2028—up from the current 8%. This ambitious target is fueled by a slew of upcoming models launching between 2026 and 2028, designed to span compact crossovers to rugged off-roaders and spacious family haulers. These vehicles aren’t mere electrified variants of existing ICE models; they’re born-electric innovations promising superior range, cutting-edge tech, and competitive pricing to challenge rivals like Tata and Hyundai.
As charging infrastructure expands—with Mahindra planning 1,000 points by end-2027—and consumer appetite for long-range EVs grows, these launches could redefine segments and propel Mahindra’s market share. Production capacity at its Chakan facility is ramping up to 8,000 units monthly by March 2026, signaling confidence in demand. Let’s dive into the key game-changers slated for 2028, each with the potential to disrupt their categories.
eading the charge into 2026—but with ripple effects through 2028—is the XEV 9S, Mahindra’s “Big New Electric” 7-seater SUV. Unveiled in November 2025, this ground-up EV on the INGLO platform starts at an aggressive ₹19.95 lakh (ex-showroom), undercutting many rivals while offering premium features. Bookings open January 14, 2026, with deliveries kicking off January 23.What makes it a category redefiner? The XEV 9S blends athletic design—think clean lines, gloss finishes, and a futuristic stance—with immersive interiors. Powered by the MAIA AI-driven system, it boasts Level 2 ADAS with five radars and 12 sensors for enhanced safety. Battery options include 59 kWh and 79 kWh packs, delivering up to 500+ km of range (ARAI-certified) and rapid charging from 20-80% in under 30 minutes. Variants like Pack Three Above (₹29.45 lakh) add luxuries such as customizable ambient lighting, a triple-screen dashboard, and Harman Kardon audio.
By 2028, the XEV 9S could dominate the mid-size electric MPV segment, appealing to urban families craving space without compromise. Its extreme commonisation—sharing components across models—slashes costs, enabling Mahindra to price it sharply against the Tata Curvv EV or Hyundai Creta EV. Early buzz suggests 80% of buyers will be new to the brand, boosting loyalty and volumes.
For adventure seekers, the Thar.e arrives mid-2026 as the all-electric reincarnation of Mahindra’s cult off-roader. Expected pricing hovers between ₹20-25 lakh, it retains the Thar’s boxy, rugged charm but swaps the diesel rumble for silent torque. Built on a dedicated EV architecture, the Thar.e promises dual-motor AWD setups with up to 200 kW power, enabling 0-100 km/h in under 7 seconds and terrain modes for sand, mud, and snow. Battery choices of 60 kWh and 73 kWh could yield 400-500 km range, with water-wading depth up to 650 mm—unmatched in the electric off-road space. Features like a 360-degree camera, ventilated seats, and over-the-air updates will modernize the cabin without diluting its go-anywhere ethos. By 2028, the Thar.e could pioneer the electric lifestyle SUV category, outpacing the Force Gurkha EV or imported Jeep Wranglers. Its launch aligns with India’s booming adventure tourism, potentially capturing 15% of the premium off-road market and enhancing Mahindra’s rugged brand image.
Slated for mid-2027, the Bolero EV transforms Mahindra’s workhorse into an eco-friendly staple for fleets and rural buyers. Priced around ₹15-20 lakh, it targets the sub-₹20 lakh segment with two battery packs: 60 kWh (300+ km range) and 80 kWh (430+ km).Retaining the Bolero’s ladder-frame toughness, this EV adds modern touches like a 10.25-inch touchscreen, wireless charging, and basic ADAS. Its high ground clearance and leaf-spring suspension ensure it handles India’s diverse terrains, from potholed highways to dusty village paths. With a focus on affordability and low running costs (under ₹1/km), it’s ideal for taxi services and small businesses. Come 2028, the Bolero EV could redefine utility EVs, challenging the Tata Ace EV in commercial adoption. By electrifying this bestseller, Mahindra taps into the mass-market shift, potentially adding 50,000+ annual units to its tally.
Early 2028 marks the debut of the Scorpio EV, a beastly electric SUV sharing DNA with the Thar.e and Bolero EV on a common platform. At ₹25-30 lakh, it amps up the aggression with a dual-motor setup delivering 250+ kW and AWD, paired with 73-85 kWh batteries for 450-550 km range. The design evolves the Scorpio-N’s muscular lines with EV-specific aero elements, while the interior gets a 12.3-inch infotainment, panoramic sunroof, and Level 2+ autonomy. Off-road prowess includes electronic differentials and crawl control, making it a versatile daily driver and weekend warrior. This model could game-change the D-segment EV space by 2028, rivaling the MG ZS EV or upcoming Toyota Fortuner EV. Its blend of luxury and capability positions Mahindra as a premium EV player, driving margins and brand prestige.
Also eyeing an early 2028 refresh or variant expansion, the XEV 7e (or XUV700 EV) builds on its 2025 concept roots as a three-row electric powerhouse. Starting at ₹21 lakh, it offers 59 kWh and 79 kWh options with AWD, promising 500+ km range and seating for seven. With triple-screen tech, ADAS, and a Harman Kardon system, it’s a tech-forward family hauler. By 2028, as infrastructure matures, its long-range appeal could eclipse the Kia Carens EV, solidifying Mahindra’s family SUV dominance.
Mahindra’s EV blitz isn’t happening in isolation. Investments totaling ₹160 billion through FY27 underscore commitment, with BYD-sourced LFP batteries ensuring reliability. The INGLO platform’s modularity allows rapid scaling, while AI integration via MAIA optimizes everything from energy use to predictive maintenance.
Challenges remain—supply chain hiccups and range anxiety—but Mahindra’s holistic approach, including charger deployments, mitigates them. Analysts predict these models could generate ₹20,000 crore in revenue by 2028, with EVs comprising a quarter of SUV sales.
In summary, Mahindra’s upcoming EVs are more than vehicles; they’re a blueprint for sustainable mobility. From the versatile XEV 9S to the indomitable Scorpio EV, these launches promise to electrify India’s roads, empower consumers, and cement Mahindra’s legacy as an EV trailblazer. The charge is on—will you join?
