In a significant boost to India’s burgeoning electric vehicle (EV) market, as many as four new models priced between ₹10-20 lakh are set to hit showrooms over the next two months—November and December 2025. This influx comes at a pivotal time, as government incentives and expanding charging infrastructure continue to drive adoption among price-sensitive consumers. Domestic heavyweights Mahindra & Mahindra and Tata Motors, already leading the charge with some of the most diverse EV lineups in the country, are gearing up for fresh launches that will further solidify their dominance. Meanwhile, Maruti Suzuki, India’s largest automaker by volume, is finally entering the EV fray with its debut electric offering.
Mahindra’s Aggressive EV Expansion
Mahindra & Mahindra has been a trailblazer in the Indian EV space, and its commitment shows no signs of slowing. The company has officially confirmed the introduction of a new electric SUV in November 2025, marking its fourth EV model in the segment.
This follows the successful rollout of the XUV400 earlier this year, a compact electric SUV that directly rivals the Hyundai Creta Electric in the sub-₹20 lakh bracket with its competitive pricing starting around ₹15.5 lakh and a claimed range of up to 456 km. Complementing this are the recently launched BE 6 and XEV 9e, both premium electric SUVs that have garnered attention for their advanced INGLO platform, offering rapid charging and dual-motor all-wheel-drive options.
Speculation is rife about the identity of Mahindra’s November debutant, with industry insiders pointing to either the XEV 7e or the XUV 3XO EV as the frontrunner. The XEV 7e, in particular, promises to be a game-changer for family buyers. Positioned as a pure-electric counterpart to the popular XUV700, it will feature three-row seating for up to seven passengers, making it ideal for large households seeking spacious, eco-friendly mobility. Built on the same versatile INGLO architecture, the XEV 7e is expected to offer battery options of 59 kWh and 79 kWh, delivering ranges between 450-600 km on a single charge, with fast-charging capabilities from 20% to 80% in under 30 minutes.
Pricing is anticipated to start at around ₹20-25 lakh (ex-showroom), placing its entry variants just within the 10-20 lakh sweet spot for premium yet accessible EVs.If it’s the XUV 3XO EV instead, Mahindra could target the more budget-conscious segment. This electric iteration of the bestselling XUV 3XO compact SUV is rumored to launch by the end of 2025, with prices hovering between ₹15-18 lakh.It would boast a compact footprint, advanced driver-assistance systems (ADAS), and a range of over 400 km, positioning it as a direct challenger to the Tata Nexon EV in urban commuting scenarios.
Tata Motors Revs Up with Iconic Revival
Not to be outdone, Tata Motors is set to electrify its portfolio with the much-anticipated Sierra EV, expected to arrive in November 2025. The Sierra nameplate, a nostalgic nod to Tata’s cult-classic SUV from the 1990s, returns in a modern EV avatar, blending retro design cues with cutting-edge tech. This lifestyle-oriented electric SUV is projected to start at an accessible ₹15 lakh, appealing to buyers in the 10-20 lakh range who crave distinctive styling and robust performance. With a Gen 3 architecture promising up to 500 km of range and Level 2 ADAS features, the Sierra EV could disrupt the mid-size EV market, competing head-on with models like the Mahindra XUV400 and upcoming Hyundai Venue EV variants.Tata’s broader strategy underscores its EV leadership, with over 60% market share in passenger EVs as of mid-2025. The Sierra EV’s launch aligns with the company’s push toward 10 new EVs by 2027, focusing on affordability and indigenous battery tech.
Maruti Suzuki’s Electric Leap
Rounding out the excitement is Maruti Suzuki, whose eVitara marks the company’s first foray into battery-electric vehicles, slated for a December 2025 debut.
Unveiled earlier at the Bharat Mobility Expo 2025, the eVitara is a compact SUV built on the new Heartect-e platform, emphasizing lightweight construction for efficiency.
Expect a starting price of around ₹18 lakh, fitting snugly into the 10-20 lakh bracket for base trims, with a single-motor setup delivering over 500 km of real-world range and bidirectional charging for home energy management. As India’s volume king, Maruti’s entry could accelerate EV penetration in tier-2 and tier-3 cities, leveraging its vast dealer network and after-sales support. The eVitara will initially offer rear-wheel-drive variants, with all-wheel-drive options to follow in 2026.
A Charged Future for Indian Roads
These launches—potentially including the Mahindra XUV 3XO EV as the fourth contender—signal a maturing EV ecosystem in India, where options in the ₹10-20 lakh segment are exploding to meet rising demand. With falling battery costs and enhanced subsidies under the FAME-III scheme, these models promise to make green mobility mainstream. Buyers can look forward to a festive season bonanza, but early bookings are advised as wait times could stretch into early 2026. As competition heats up, innovation in range, features, and pricing will be key to capturing the hearts (and wallets) of India’s EV-curious consumers.
