Tata Motors has sent out invites asking publications to block their dates for two upcoming launches, and our bet is that these will be the Sierra EV and the Sierra ICE. While the first product is set to arrive towards the end of November, the second product will be introduced in mid-December. With Tata’s EV-first approach, the Sierra will first be launched in the electric avatar, followed closely by its ICE version. Showcased in the production-ready avatar earlier this year at the Auto Expo, the EV derivative is likely to be offered with 65kWh and 75kWh battery packs, and a 500km+ range for both versions.
With the ongoing festive season coupled with GST-based price revisions, there is a fair share of cheer in the automotive market. There are multiple launches happening, some impending for a while now, and Tata Motors has now joined this bandwagon. India’s retail auto sales surged 5.2% in September 2025, fueled by tax incentives and the kickoff of the 42-day festive period, setting the stage for a blockbuster Diwali shopping spree. From Maruti Suzuki’s e Vitara to Skoda’s Octavia RS, the market is buzzing with over 29 new models slated for reveal by year-end, blending EVs, sedans, and SUVs to capture every buyer’s fancy.
Electrifying the Icon: Sierra EV Leads the Charge
The Sierra EV marks Tata’s bold stride in premium electrification, reviving a nameplate that defined boxy SUV cool in the 1990s. Built on the Acti.EV platform—shared with the upcoming Harrier EV—this five-seater promises a blend of retro charm and cutting-edge tech. Expect a dual-motor all-wheel-drive setup delivering over 300 horsepower and instant torque, paired with fast-charging capabilities that top up from 10% to 80% in under 40 minutes. Priced around ₹25-30 lakh (ex-showroom), it slots above the Nexon EV, targeting rivals like the Hyundai Creta Electric and Mahindra XEV 9e.Inside, the Sierra EV boasts a minimalist cabin with a 15-inch floating infotainment screen, twin 10.25-inch digital clusters, and ventilated leatherette seats. Signature elements like the wraparound glasshouse and chunky C-pillar persist, but modern touches include a panoramic sunroof, 360-degree cameras, and Level 2 ADAS features such as adaptive cruise control and lane-keep assist. With its 500+ km claimed range, the Sierra EV isn’t just a nod to nostalgia—it’s Tata’s bet on sustainable luxury for urban adventurer
ICE Heartbeat: Diesel and Petrol Muscle for the Purists
Hot on the EV’s heels, the Sierra ICE caters to those craving the rumble of combustion. This variant swaps batteries for a familiar duo: a 2.0-litre Kryotec diesel churning 170 PS and 350 Nm, and a punchy 1.5-litre turbo-petrol T-GDi unit with similar outputs. Both engines hook up to six-speed manual or torque-converter automatic transmissions, with higher trims potentially adding all-wheel drive for off-road escapades. Expected to start at ₹15-20 lakh, it undercuts the EV while mirroring its design ethos—rugged yet refined.
The ICE Sierra’s interior echoes its electric sibling, with premium finishes, wireless charging, and a JBL sound system. Safety gets a boost from six airbags, electronic stability control, and hill-hold assist. For Tata, this dual-launch strategy hedges bets in a market where EVs hold 6-7% share but ICE dominance lingers amid charging infrastructure gaps.
Festive Fireworks and Broader Ambitions
These Sierra unveilings couldn’t time better. As Diwali discounts roll out—think up to ₹50,000 off on Tata’s existing lineup—the brand aims to sustain its 14% market share amid fierce rivalry from Mahindra and Hyundai. The festive blitz includes heavy hitters like the Thar facelift and Citroen Basalt, but Tata’s Sierra duo stands out for its heritage pull, potentially boosting PV sales toward the 5 million annual mark by decade’s end.
Looking ahead, the Sierras form the vanguard of Tata Motors’ aggressive roadmap: 30 product actions by FY30, including seven fresh nameplates like the Sierra and Avinya EV, plus 23 facelifts to refresh icons like the Nexon and Altroz. Backed by ₹33,000-35,000 crore in investments, this push eyes EV leadership, with 10 pure electrics in the pipeline. As India accelerates toward greener roads, Tata’s Sierra revival isn’t just a launch—it’s a statement: the Prancing Horse of Indian SUVs is back, humming and roaring into tomorrow.
