In a move that’s set to transform urban mobility in India, Montra Electric has unveiled the All-New Super Auto, the next-generation iteration of its flagship electric three-wheeler. Priced at an accessible ₹3.79 lakh (ex-showroom), this upgraded model promises enhanced performance, superior comfort, and cutting-edge technology, all designed to redefine last-mile passenger transport. But what truly sets this launch apart is Montra’s heartfelt campaign, “Aap Ke Liye – Izzat Se” (Built with Respect for You), which pays tribute to the unsung heroes of India’s roads—the hardworking auto-rickshaw drivers who keep cities moving.
The campaign, launched alongside the vehicle, emphasizes respect and empowerment for drivers, recognizing their vital role in daily commutes. As Montra Electric’s leadership highlighted during the reveal, this initiative is more than marketing; it’s a commitment to building vehicles that honor the dignity and challenges faced by these essential workers. The emotional resonance of the tagline underscores Montra’s driver-centric approach, blending innovation with empathy in a market often dominated by cost-cutting measures.
Engineered for Unmatched Performance and Durability
At the heart of the All-New Super Auto is a robust engineering philosophy aimed at tackling India’s diverse road conditions head-on. The vehicle boasts a proven range of up to 160 km on a single charge, powered by a 10.6 kWh lithium-ion battery pack that delivers efficiency without compromise. With a top speed of 55 kmph and peak torque of 60 Nm, it ensures quick acceleration and reliable power for bustling city streets. This range positions the Super Auto as one of the most efficient options in its category, reducing downtime and operational costs for drivers.
Safety and stability take center stage with several industry-first upgrades. The boron steel chassis provides extra strength and crash resistance, while the fully metal body offers durability against wear and tear. IP67-rated protection shields the battery and electronics from rain and dust, a boon for monsoon-prone regions. Complementing these are radial tubeless tyres that enhance grip and puncture resistance, coupled with a re-engineered suspension system for smoother rides over potholes and uneven surfaces. These features not only boost driver confidence but also promise lower maintenance expenses over the vehicle’s lifespan.
Visibility is another priority, with powerful LED headlamps that cut through fog and night-time haze, ensuring safer navigation in low-light conditions. Integrated LED tail lights and a large windshield further improve rearward awareness and all-around ergonomics. For added peace of mind, a 7-point battery sensor system monitors health in real-time, alerting users to potential issues before they escalate.
Comfort Redefined: A Driver’s Sanctuary on Wheels
Montra hasn’t overlooked the human element. The Super Auto’s cabin is engineered for all-day comfort, featuring a high-back driver seat with ample headroom and leg space. This spacious design—accommodating a driver plus three passengers—includes extra boot space for luggage, making it ideal for last-mile services like airport shuttles or market runs. Available in sleek black and white finishes, the vehicle’s rexin canopy variants (ePL 2.0 and ePL 2.0 R) add a touch of style without sacrificing practicality.
What elevates the experience is Montra’s in-house “One Montra Electric” (1M) connected software platform. Accessible via a dedicated Super Auto app, it provides real-time insights into vehicle performance, nearby charging stations, and earnings tracking. Digital tools streamline operations, from route optimization to maintenance reminders, empowering drivers to focus on what they do best: serving their communities smarter and more efficiently.
A Game-Changer for India’s EV Ecosystem
As electric mobility gains momentum in India, Montra Electric—backed by the Murugappa Group—continues to lead with vehicles tailored for commercial viability. The All-New Super Auto builds on the success of its predecessors, incorporating lessons from real-world feedback to address pain points like range anxiety and rough-road resilience. With a seating capacity of D+3 and a sturdy build, it’s poised to capture a significant share of the growing e-rickshaw market, especially in tier-2 and tier-3 cities where last-mile connectivity is key.
The launch comes at a pivotal time, with government incentives for EVs and rising fuel costs pushing more drivers toward sustainable alternatives. Montra’s 3S network (Sales, Service, and Spares) ensures nationwide support, backed by a comprehensive warranty that includes the battery and motor.In essence, the All-New Super Auto isn’t just a vehicle—it’s a statement of respect and progress. By honoring the “Aap Ke Liye” spirit, Montra Electric is not only redefining mobility but also uplifting the lives of those who power it. As one driver testimonial in the campaign aptly puts it, this is mobility built with izzat—for you. For those interested in test drives or bookings, head to Montra’s official website or authorized dealerships starting today. The future of India’s streets just got a whole lot brighter.
