Tata Motors has elevated its bestselling electric SUV, the Nexon EV, by introducing a Level 2 Advanced Driver Assistance Systems (ADAS) suite, marking a significant leap in safety tech for the Indian EV market. Launched on September 10, 2025, the ADAS-equipped variants are powered by the larger 45 kWh battery pack and are available in three top-spec trims: Empowered +A 45, Empowered +A 45 #DARK, and Empowered +A 45 Red #DARK. Priced starting at ₹17.29 lakh (ex-showroom), these updates not only enhance safety but also add premium touches like rear window sunshades and ambient lighting, reinforcing the Nexon EV’s position as a leader in affordable electric mobility.
The Nexon EV, India’s top-selling EV since its 2020 debut, has now amassed over 100,000 units in sales for 2025 alone, capturing nearly 40% market share. With EV adoption surging—sales crossed 1 lakh units in the first eight months—this ADAS integration comes at a pivotal time, making advanced safety accessible under ₹20 lakh. Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., stated, “With the introduction of ADAS safety tech and the launch of the #DARK edition, we are bringing a distinct and sophisticated aesthetic to the Nexon EV, while boosting its safety and premium credentials even further.”
Level 2 ADAS: A Game-Changer for Everyday Safety
The star of this update is the Level 2 ADAS suite, exclusive to the 45 kWh variants, which includes a comprehensive array of features designed for India’s chaotic traffic conditions. These systems use cameras, radars, and sensors to provide semi-autonomous driving aids, reducing driver fatigue and enhancing reaction times.
Key ADAS features include:
- Adaptive Cruise Control: Maintains speed and distance from the vehicle ahead.
- Lane Keep Assist and Lane Departure Warning: Gently steers back into the lane if drifting occurs.
- Forward Collision Warning and Autonomous Emergency Braking: Detects pedestrians, cyclists, and vehicles, applying brakes if needed.
- Traffic Sign Recognition: Alerts drivers to speed limits and other signs.
- Lane Centering System: Keeps the vehicle centered in the lane during highway drives.
- High Beam Assist: Automatically switches between high and low beams.
- Rear Cross-Traffic Alert and Collision Warning: Warns of approaching traffic when reversing.
- Driver Drowsiness Detector: Monitors for signs of fatigue and suggests breaks.
This suite builds on the Nexon EV’s existing 5-star Bharat NCAP rating, making it one of the safest EVs in its segment. The addition positions it ahead of rivals like the Mahindra XUV400 and MG ZS EV, which lack full Level 2 ADAS at similar price points.
New Features for Comfort and Style
Beyond safety, Tata has bundled two thoughtful additions to elevate the cabin experience:
- Rear Window Sunshade: Provides shade for rear passengers, ideal for family road trips in India’s harsh sun.
- Ambient Lighting: Customizable LED lights create a premium, mood-setting interior ambiance.
These are standard across the new trims, complementing existing luxuries like a 12.3-inch Harman touchscreen, 10.25-inch digital cluster, panoramic sunroof, V2V (Vehicle-to-Vehicle) charging, and V2L (Vehicle-to-Load) tech for powering external devices.
Pricing and Variants: Value-Packed Options
The ADAS-equipped Nexon EV is offered in the following trims, all with the 45 kWh battery:
| Variant | Price (Ex-Showroom) | Key Highlights |
|---|---|---|
| Empowered +A 45 | ₹17.29 lakh | Standard ADAS, sunshade, ambient lighting |
| Empowered +A 45 #DARK | ₹17.49 lakh | All-black exterior/interior, sporty accents |
| Empowered +A 45 Red #DARK | ₹17.49 lakh | Fiery red accents on black theme |
The #DARK and Red #DARK editions command a ₹20,000 premium for their stealthy aesthetics—blacked-out alloys, roof rails, and badging—appealing to younger buyers seeking a bolder look. Notably, the 30 kWh battery variants (starting at ₹12.49 lakh) do not include ADAS, keeping entry-level options affordable.
Powertrain and Performance: Unchanged Reliability
Powered by a 45 kWh lithium-ion battery, the Nexon EV delivers 143 bhp and 215 Nm through a single front-mounted electric motor, achieving 0-100 km/h in 8.9 seconds. It offers an ARAI-certified range of 489 km, with real-world figures around 350-370 km depending on conditions. Fast charging adds 150 km in just 15 minutes (via 60 kW DC), and a full charge takes about 40 minutes from 20-80%. The lifetime high-voltage battery warranty for the first owner adds peace of mind, a Tata hallmark.
Why This Update Matters in India’s EV Landscape
Tata’s move democratizes ADAS, previously reserved for premium EVs like the Hyundai Ioniq 5 (₹46 lakh+), making safety tech viable for mass-market buyers. With India’s road fatality rate exceeding 150,000 annually, features like AEB could save lives, especially in urban congestion. The Nexon EV’s updates align with FAME-III incentives, potentially reducing on-road prices by ₹1-2 lakh via subsidies.
Rivals like the upcoming Maruti e-Vitara (₹20-25 lakh) and Mahindra BE 6 may counter with similar tech, but Tata’s first-mover advantage and 2,500+ service network give it an edge. Social buzz on X post-launch highlights excitement over the DARK editions, with users praising the “stealth mode” vibe and ADAS affordability.
Conclusion: The Nexon EV Just Got Unputdownable
The ADAS-infused Nexon EV isn’t just an update—it’s a statement of Tata’s commitment to safer, smarter EVs for India. At ₹17.29 lakh, the Empowered +A 45 offers unmatched value, blending 489 km range, premium features, and now Level 2 autonomy. Whether you opt for the sleek #DARK or fiery Red #DARK, this electric SUV proves that going green doesn’t mean compromising on style or safety. Book a test drive today and experience the future of driving—it’s electric, it’s Nexon.
