Tata Motors has rolled out special Onam offers across its range of electric and internal combustion engine (ICE) vehicles, with the spotlight firmly on its newly launched Harrier.EV. As part of the festive promotions, Tata is offering a straight-up price cut of ₹1 lakh on the flagship electric SUV. However, this limited-time benefit is exclusively available to existing Tata EV customers looking to upgrade.
Harrier.EV Discount: The Fine Print
The ₹1 lakh discount on the Harrier.EV is valid during the Onam season in Kerala, a market where festive automobile sales traditionally see a surge. Customers booking the SUV through authorized Tata dealerships in the state are eligible for the benefit. With this, the entry-level price of the Harrier.EV, which starts at ₹27.99 lakh (ex-showroom), is effectively reduced to ₹26.99 lakh for eligible buyers during the festive period.
This incentive positions the Harrier.EV as a more accessible option in the premium midsize electric SUV segment, particularly at a time when more Indian buyers are weighing premium EV alternatives against ICE-powered SUVs.
A Flagship Electric SUV Built for the Future
Unveiled on June 3, the Harrier.EV represents a major milestone in Tata’s electrification journey. Built on the brand’s new Acti.EV platform, the SUV comes equipped with a host of modern technologies and performance upgrades designed to appeal to premium EV buyers.
Key highlights of the Harrier.EV include:
- 60+ kWh battery pack with a strong focus on range and efficiency.
- Dual-motor all-wheel-drive system, offering enhanced performance and control.
- Vehicle-to-Load (V2L) support, enabling the SUV to power external devices and appliances.
- Advanced Driver Assistance Systems (ADAS) for improved safety and convenience.
These features, coupled with the Harrier’s already established reputation for road presence and design, make the Harrier.EV a strong contender in the growing EV market.
Strategic Play During Festive Season
By restricting the discount to existing Tata EV owners, the company is taking a strategic approach to customer retention and upgrades. Tata is effectively rewarding loyalty while nudging Nexon EV, Tiago EV, and Tigor EV owners to consider stepping up to its flagship electric SUV. This not only strengthens the brand’s relationship with its EV customer base but also creates a natural upgrade path within its portfolio.
The timing of the offer is equally important. Festive periods like Onam and Diwali typically drive significant spikes in vehicle purchases across India. By combining a recent high-profile launch with a limited-period direct price cut, Tata is ensuring that the Harrier.EV gets a strong start in terms of bookings and market presence.
Competitive Edge in the EV Space
The Indian EV market is heating up, with rival brands like Mahindra, Hyundai, and MG pushing their own premium electric SUVs. By lowering the effective entry price of the Harrier.EV for loyal customers, Tata aims to make its offering more competitive and attractive. For buyers sitting on the fence, the ₹1 lakh benefit could serve as the final nudge needed to make the switch to a premium EV.
The Road Ahead
As Tata Motors continues to dominate India’s EV segment with the Nexon EV leading sales, the Harrier.EV is expected to push the brand into the premium SUV territory. The Onam offer provides Tata with the right momentum during the festive season, while also reinforcing its commitment to making EVs more appealing to a wider audience.
With its robust features, advanced technology, and strategic pricing, the Harrier.
EV is poised to become a flagship model that not only strengthens Tata’s EV lineup but also helps it stay ahead in India’s fast-evolving electric mobility landscape.
