Mahindra & Mahindra, India’s leading SUV manufacturer, has taken a significant step forward in its Global Vision 2027 strategy by releasing AI-generated teaser videos for two of its most anticipated concept vehicles: the Vision.S and Vision.X. These concepts, first showcased at the Freedom NU event on India’s 79th Independence Day (August 15, 2025), are built on the revolutionary NU_IQ modular platform—a flexible, multi-energy architecture designed to support internal combustion engines (ICE), hybrids, and electric vehicles (EVs). The videos, shared on Mahindra’s official YouTube channel, bring these futuristic designs to life in real-world scenarios, highlighting their bold aesthetics, urban versatility, and off-road potential. According to sources close to evhybridnxt.com, the first production model from this lineup could hit the roads as early as late 2027, with the Vision.S potentially leading the charge.
The NU_IQ platform represents Mahindra’s commitment to “no-compromise” mobility, offering unmissable presence, spirited performance, world-class safety (aiming for 5-star Global NCAP and Euro NCAP ratings), sci-fi-level technology via the NU_UX software-defined experience, and adaptability across body styles from 3.99m to 4.32m in length. With a shared wheelbase of 2,665mm—longer than many rivals—this architecture ensures spacious interiors, flat floors (even for ICE variants), up to 227mm ground clearance, and a 5-link rear suspension for superior handling. Production will ramp up at Mahindra’s Chakan facility, targeting 1.2 lakh units annually for both Indian and global markets, including left- and right-hand-drive configurations.
The Vision.S concept embodies Mahindra’s “Sporty Solidity” philosophy—muscular, lean, mean, and ready for anything. This sub-4m SUV, speculated to join the Scorpio family as a modern, compact evolution, draws visual parallels to the iconic Land Rover Defender with its boxy, upright stance and rugged charm. The AI-generated video, a short teaser uploaded to Mahindra’s YouTube channel, immerses viewers in a dynamic narrative: it begins with the front facade in blackout, dramatically illuminating the inverted L-shaped LED daytime running lights (DRLs) and nine individual LED units embedded in the front grille. The scene transitions to a driver preparing morning coffee before embarking on a journey—from bustling city streets to open outskirts—showcasing the SUV’s urban agility and adventure-ready spirit.
Exterior Design: Rugged Yet RefinedThe Vision.S exudes a commanding presence with straight, boxy body lines that emphasize its off-road credentials. Key highlights include:
- Front Fascia: Quad-LED fog lights with a pixelated design, a silver skid plate for underbody protection, and a black front bumper that integrates radar sensors for advanced driver assistance systems (ADAS).
- Side Profile: A Defender-inspired side box in the rear quarter window, large diamond-cut alloy wheels (likely 19-inch in production), flush-type door handles for aerodynamics, and a practical step on the left side for roof access.
- Rear End: A tailgate-mounted spare wheel, black rear bumper, and L-shaped LED taillights that mirror the front design, ensuring a cohesive, bold aesthetic.
This design not only commands attention but also promises versatility, with the NU_IQ platform enabling front-wheel-drive (FWD) or all-wheel-drive (AWD) setups. Priced tentatively between Rs 10.5-17.5 lakh (ex-showroom), the Vision.S is expected to launch by late 2027, positioning it as a premium mainstream contender against urban explorers like the Hyundai Creta or Tata Nexon.
The video briefly reveals the interior, featuring a futuristic dashboard with physical buttons for tactile control, unique trapezoidal AC vents, twin connected screens for infotainment and instrumentation, toggle switches, and automatic climate control. Dual-tone upholstery in navy blue and grey, a panoramic sunroof, and ventilated seats suggest a premium cabin focused on comfort and connectivity.
Vision.X: Sculptural Athleticism for Urban Explorers
Complementing the Vision.S is the Vision.X, a sleek sub-4m crossover that previews a potential next-generation XUV 3XO or XUV400 EV successor. Drawing inspiration from fighter jets, this concept’s AI-generated video emphasizes its sporty, aerodynamic prowess, blending urban sophistication with SUV ruggedness. The teaser highlights its sharp lines and dynamic movement, from city cruising to highway sprints, underscoring Mahindra’s “Sculptural Athleticism” ethos—strong proportions and fluid surfaces for a performance-oriented drive.Exterior Design: Sleek and AggressiveThe Vision.X stands out with its curvaceous, futuristic styling, optimized for efficiency and appeal:
- Front Fascia: A split headlamp setup with sleek LED DRLs above vertically stacked projectors, a closed-off 6-slat grille with the Twin Peaks logo (hinting at ICE compatibility, though EV variants are likely), and a large air dam featuring X-shaped vertical slats for a bold, ventilated look. Gloss black cladding and silver skid plates add contrast.
- Side Profile: Muscular hood contours, squared-off wheel arches with black cladding, silver roof rails, flush door handles with NFC access, and 19-inch aero-styled dual-tone alloy wheels wrapped in 235/50 Pirelli P Zero tires. The tapering roofline creates a coupe-like silhouette, enhancing aerodynamics.
- Rear End: Connected LED taillights with a full-width bar, an extended roof spoiler integrating brake lights (reminiscent of the BE 6), and a blacked-out bumper with reflectors and a silver skid plate for a sporty, planted stance.
At around 3.99m in length, the Vision.X targets compact SUV rivals like the Maruti Brezza, Kia Sonet, and Hyundai Venue, with an expected price of Rs 11-18 lakh (ex-showroom). Production is slated for 2028, offering petrol, diesel, hybrid, or EV options to suit diverse needs.
The video and concept images reveal an all-black, lounge-like interior with layered dashboard surfaces for a premium feel. Highlights include a 2-spoke steering wheel, an integrated curved dual-display setup (infotainment and driver’s display), trapezoidal climate control screens, a floating center console with cup holders and armrests, and potential HUD integration. Dual-zone AC, wireless connectivity, and Level 2 ADAS ensure a connected, safe experience.
These AI-generated videos not only showcase the Vision.S and Vision.X in action but also signal Mahindra’s bold pivot toward global disruption. Developed collaboratively by the Mahindra India Design Studio (Mumbai) and Mahindra Advanced Design Europe (Banbury, UK), the concepts align with the HEARTCORE design theme of “Opposites Attract”—juxtaposing ruggedness with sophistication. As the first vehicles on the NU_IQ platform, they promise to address “white spaces” in the market, from urban commuters to off-road enthusiasts, while prioritizing sustainability and innovation.
